EatPastry Revamped Its Identity to Be More Modern and Playful
Mishal Omar — December 30, 2016 — Lifestyle
References: freelodesign & thedieline
The dessert company EatPastry has revamped its cookie dough branding to better appeal to modern consumers, particularly those in younger demographics.
The brand's cookie dough products are all vegan, offering an alternative to eating raw cookie dough that contains eggs in it that so many people are guilty of doing. The dough comes in flavors like Chocolate Chip, Chocoholic Chip, Peanut Butter Chocolate Chip and Snickerdoodle, and also offers gluten-free options for people with various food restrictions. The EatPastry cooke dough has been rebranded to feature bright colors, images of cookies being eaten by mouths and simple branding -- a much more playful aesthetic than the one it previously featured.
By offering products for people with dietary restrictions, EatPastry is able to target a growing demographic.
The brand's cookie dough products are all vegan, offering an alternative to eating raw cookie dough that contains eggs in it that so many people are guilty of doing. The dough comes in flavors like Chocolate Chip, Chocoholic Chip, Peanut Butter Chocolate Chip and Snickerdoodle, and also offers gluten-free options for people with various food restrictions. The EatPastry cooke dough has been rebranded to feature bright colors, images of cookies being eaten by mouths and simple branding -- a much more playful aesthetic than the one it previously featured.
By offering products for people with dietary restrictions, EatPastry is able to target a growing demographic.
Trend Themes
1. Vegan Dessert Alternatives - EatPastry's vegan cookie dough offers a tasty and dairy-free alternative for dessert lovers.
2. Gluten-free Baked Goods - EatPastry's gluten-free cookie dough option caters to consumers with gluten intolerance or allergies.
3. Playful Branding - EatPastry's rebranding to a more colorful and playful aesthetic can attract younger demographics and create a memorable brand image.
Industry Implications
1. Plant-based Food and Beverage - EatPastry's vegan cookie dough is an example of the growing market for plant-based food and beverage options.
2. Gluten-free Products - EatPastry's gluten-free cookie dough caters to the growing market for gluten-free products.
3. Packaged Desserts - EatPastry's rebranding can inspire disruptive innovation opportunities in the packaged dessert industry by emphasizing colorful and memorable branding.
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