The Aston Martin-Edition Stroller is Engineered to Perfection
Vasiliki Marapas — November 6, 2014 — Lifestyle
References: astonmartin & luxurylaunches
This luxury baby carriage comes to us by way of a collaboration between luxury automotive company Aston Martin and Silver Cross Surf.
Now, Aston Martin is probably not the first thing that comes to mind when you consider baby strollers. Satisfying your need for speed? Yes, definitely. But carefully transporting your newly created human? Maybe not. However, this partnership actually makes perfect sense. Both brands are committed to excellence, beginning with first-class craftsmanship, unparalleled engineering design and refined elegance.
The Aston Martin-edition carriage is less like a baby transportation device, and more like a work of art. It has been expertly designed and assembled by a team of experienced craftspeople who have spent a great deal of time ensuring it is a luxurious, intimate environment for your newborn.
Now, Aston Martin is probably not the first thing that comes to mind when you consider baby strollers. Satisfying your need for speed? Yes, definitely. But carefully transporting your newly created human? Maybe not. However, this partnership actually makes perfect sense. Both brands are committed to excellence, beginning with first-class craftsmanship, unparalleled engineering design and refined elegance.
The Aston Martin-edition carriage is less like a baby transportation device, and more like a work of art. It has been expertly designed and assembled by a team of experienced craftspeople who have spent a great deal of time ensuring it is a luxurious, intimate environment for your newborn.
Trend Themes
1. Luxury Baby Carriages - Disruptive innovation opportunity: Develop luxury baby carriages with high-end collaborations to appeal to affluent customers.
2. Automotive-style Strollers - Disruptive innovation opportunity: Create strollers inspired by luxury automotive designs to cater to style-conscious parents.
3. Craftsmanship in Baby Gear - Disruptive innovation opportunity: Introduce premium baby gear crafted with meticulous attention to detail and elegant design for discerning parents.
Industry Implications
1. Luxury Automotive - Disruptive innovation opportunity: Incorporate high-end automotive features into luxury baby carriages to create a unique selling point in the luxury automotive industry.
2. Baby Products - Disruptive innovation opportunity: Merge luxury and functionality in innovative baby gear to capture a niche market of affluent parents.
3. Art and Design - Disruptive innovation opportunity: Combine artistry and functionality in baby products to target art and design enthusiasts looking for unique and aesthetically pleasing options.
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