Toys"R"Us is Releasing Its First NFTs with Ethernity
Laura McQuarrie — November 11, 2021 — Tech
References: ethernity.io & prnewswire
NFT collections give users the ability to hold, sell and trade digital assets that can have their authenticity and ownership verified on a blockchain and for the first time ever, Toys"R"Us is dropping its first non-fungible tokens with Ethernity.
NFT platform Ethernity will be sharing the debut NFT collection from digital artist Bryan Lopez (also known as Exacto) and it contains a one-of-one piece called The Geoffrey Stroll. This work of art takes the form of a 3D animation and it shares a modern version of a famous jingle from the brand. There are other rare editions in the collection, including Warhol-inspired modern portraits of Geoffrey the Giraffe. Geoffrey Through the Years spans six separate editions and looks back upon the mascot over multiple decades, from the 1960s up until today.
NFT platform Ethernity will be sharing the debut NFT collection from digital artist Bryan Lopez (also known as Exacto) and it contains a one-of-one piece called The Geoffrey Stroll. This work of art takes the form of a 3D animation and it shares a modern version of a famous jingle from the brand. There are other rare editions in the collection, including Warhol-inspired modern portraits of Geoffrey the Giraffe. Geoffrey Through the Years spans six separate editions and looks back upon the mascot over multiple decades, from the 1960s up until today.
Trend Themes
1. Mascot NFT Collections - The rise of NFTs in the digital collectibles market has opened up new opportunities to create unique, valuable collections featuring mascots and brand icons.
2. Art-inspired NFT Collections - Digital artists and brands are collaborating to create one-of-a-kind NFT collections that blur the lines between traditional art forms and blockchain-based authenticity.
3. Branded NFT Collections - Companies can leverage the NFT craze to create exclusive, limited-edition NFT collections featuring their brand mascots, logos, or other proprietary assets.
Industry Implications
1. Toys and Collectibles - The toys and collectibles industry can explore the exciting possibilities of creating unique NFT collections featuring popular mascots and characters, leveraging blockchain technology to increase authenticity and value for collectors.
2. Art and Design - Artists and designers can leverage the NFT market to create digital art pieces that feature iconic commercial characters, opening up new avenues for creativity, collaboration, and revenue generation.
3. Marketing and Branding - Marketing and branding professionals can tap into the growing interest in NFTs to create innovative and exclusive campaigns that incorporate branded digital assets, driving engagement and loyalty among brand enthusiasts.
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