McDonald's Created an NFT to Mark the 40th McRib Anniversary
Laura McQuarrie — October 28, 2021 — Marketing
References: mcdonalds & prnewswire
To mark the 40th McRib Anniversary, McDonald's minted a limited-edition digital collectible in the form of an NFT (non-fungible token) to celebrate the iconic sandwich. This digital asset will be given away to select fans this fall who interact with the brand on Twitter and enter the sweepstakes by retweeting the invitation. Just 10 fans will receive a McRib NFT, a unique piece of virtual art that will start to expand a digital collection of assets.
While the McRib only appears every once in a while, this NFT is a lasting keepsake that will stick around forever. The launch of these exclusive NFTs coincides with the limited-time return of the McRib at participating restaurants nationwide, beginning on November 1st.
While the McRib only appears every once in a while, this NFT is a lasting keepsake that will stick around forever. The launch of these exclusive NFTs coincides with the limited-time return of the McRib at participating restaurants nationwide, beginning on November 1st.
Trend Themes
1. Virtual Collectibles - Creating virtual collectibles as NFTs is a new way to capture brand loyalty and create a lasting sense of exclusivity.
2. Social Media Sweepstakes - Using social media platforms like Twitter for sweepstakes can increase engagement and create buzz around a brand's limited edition offerings.
3. Digital Asset Expansion - Creating limited edition digital assets can lead to the expansion of a brand's digital collection, increasing the potential for future sales and exclusive offerings.
Industry Implications
1. Fast Food - Fast food chains can use limited edition digital collectibles to promote their products and drive customer engagement.
2. Marketing and Advertising - Marketing and advertising agencies can create unique social media campaigns centered around NFTs and digital collectibles to drive social media engagement and buzz.
3. Cryptocurrency and Blockchain - Companies specializing in cryptocurrency and blockchain can develop platforms for the creation and trading of exclusive digital collectibles as NFTs.
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