Quincy Jones-Backed OneOf Launches Whitney Houston NFT
Niko Pajkovic — November 18, 2021 — Pop Culture
OneOf, an NFT marketplace backed by legendary musician Quincy Jones, has announced the launch of a new NFT collection dedicated to the legacy of iconic singer Whitney Houston.
The new collection comes from a collaboration between the music-focused NFT platform and the Whitney Houston Estate, which together aimed to create a "true piece of music history." The new collection is said to feature thousands of fixed-price NFTs that will be sold at Gold and Platinum tiers. These include rarely-seen archival photographs and video artworks by artist Diana Sinclair inspired by Houston’s 'The Greatest Love of All' and 'I Will Always Love You.'
Most notably, however, the collection will present a never-before-heard, unreleased song demo featuring a 17-year-old Whitney before she became a known star.
Image Credit: OneOf
The new collection comes from a collaboration between the music-focused NFT platform and the Whitney Houston Estate, which together aimed to create a "true piece of music history." The new collection is said to feature thousands of fixed-price NFTs that will be sold at Gold and Platinum tiers. These include rarely-seen archival photographs and video artworks by artist Diana Sinclair inspired by Houston’s 'The Greatest Love of All' and 'I Will Always Love You.'
Most notably, however, the collection will present a never-before-heard, unreleased song demo featuring a 17-year-old Whitney before she became a known star.
Image Credit: OneOf
Trend Themes
1. Music NFT Collections - The launch of a new NFT collection dedicated to iconic musicians, such as Whitney Houston, presents an opportunity for the creation of music NFT collections that can become digital memorabilia for music enthusiasts.
2. Archival Material Nfts - The release of rarely seen archival photos and video artworks through NFTs, as done in the Whitney Houston NFT collection, represents a trend whereby individuals, brands and organizations can leverage NFTs to monetize their unique digital content.
3. Unreleased Recordings Nfts - The release of an unreleased song demo featuring a young Whitney Houston through an NFT, as seen in the OneOf NFT platform, represents a significant and untapped avenue of digital content monetization for unreleased recordings, concerts and creative works ; creating a whole new market for music fans who would love to own them.
Industry Implications
1. Music Industry - The music industry can leverage the use of NFTs to monetize their digital content and reach a global fanbase tapping into the increasing trend of music NFT collections.
2. Art Industry - The art industry can use NFT platforms to monetize their digital content, such as rare photos and artworks, in a decentralized manner, reaching new markets while also creating new pricing strategies for their digital works.
3. Entertainment Industry - The entertainment industry can now monetize and create digital properties such as unreleased concert footage and never before seen recordings, providing additional revenue streams through NFT sales of these unique experiences.
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