Ray-Ban Created Its First NFT Glasses with Artist Extraweg
Laura McQuarrie — October 28, 2021 — Marketing
References: opensea.io & fashionunited.uk
With the aid of German artist Oliver Latta, (also known as Extraweg) Ray-Ban has revealed its first-ever pair of NFT glasses. The work of art comes from a creator that's known for 3D motion designs and the iconic eyewear brand is auctioning off its first non-fungible token on OpenSea.
As the artist Latta describes, "Like the Ray-Ban aviators, I want to create designs that live forever with infinite style." This product is featured in the NFT and it shares a new way for collectors to appreciate the physical design of the product like never before.
The proceeds generated by the auction of Ray-Ban's NFT work of art will go towards the Italian Art Trust charity.
As the artist Latta describes, "Like the Ray-Ban aviators, I want to create designs that live forever with infinite style." This product is featured in the NFT and it shares a new way for collectors to appreciate the physical design of the product like never before.
The proceeds generated by the auction of Ray-Ban's NFT work of art will go towards the Italian Art Trust charity.
Trend Themes
1. Eyewear Nfts - There is a growing trend of creating NFTs for physical products, giving collectors a unique way to appreciate and own them forever.
2. Collaborative NFT Art - The collaboration between Ray-Ban and artist Extraweg highlights the potential for brands to work with creators in the NFT space to drive innovation and creativity.
3. Charitable NFT Auctions - The use of NFTs for fundraising and charitable causes presents a disruptive innovation opportunity for non-profit organizations to engage with a new audience and raise funds in a unique way.
Industry Implications
1. Eyewear - Eyewear brands can explore the potential of creating NFTs for their products to enhance the collector value and position themselves as innovators in the industry.
2. Art - The collaboration between Ray-Ban and Extraweg shows the capabilities of NFTs to create unique and valuable works of art, opening up new opportunities for artists and art collectors alike.
3. Non-profit - The use of NFTs for fundraising and charitable auctions presents a new way for non-profit organizations to engage with donors and increase donations while creating excitement and collectors' value around their cause.
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