NFT(EES) Can Be Experienced as Augmented Reality Filters on Clothing
Laura McQuarrie — December 18, 2021 — Fashion
References: instagram & designtaxi
While there are many non-fungible tokens that can be sported as apparel and accessories in the metaverse, NFT(EES) introduces a new concept that makes digital assets more tangible in real life. Collectors can scan a digital NFT and access an augmented reality filter, which will cause their design to appear in front of the shirt.
This project, created by Dutch online fashion marketplace Winkelstraat.nl and creative consultancy We Are Pi, is said to blur the lines between luxury fashion and tech. The exclusie NFT(EE)s are sold in a limited count of 1,000.
Some of the NFT art that can be brought to life on a t-shirt includes the works of Canadian artist Gab Bois, who images fruits and vegetables as organic organs.
This project, created by Dutch online fashion marketplace Winkelstraat.nl and creative consultancy We Are Pi, is said to blur the lines between luxury fashion and tech. The exclusie NFT(EE)s are sold in a limited count of 1,000.
Some of the NFT art that can be brought to life on a t-shirt includes the works of Canadian artist Gab Bois, who images fruits and vegetables as organic organs.
Trend Themes
1. Augmented Reality Fashion - The concept of using NFTs as AR filters for clothing designs allows for a new layer of experiential fashion, creating opportunities for brands to capitalize on immersive technology.
2. Digital Art Collectibles - The creation of NFT-based digital art collectibles is emerging as a new investment opportunity, and presents a chance for artists to monetize their digital art creations outside of the traditional art market.
3. Luxury Tech Integration - The integration of wearable NFT art blurs the lines between luxury fashion and tech, creating opportunities for high-end brands to differentiate themselves and offer unique and exclusive products.
Industry Implications
1. Fashion Retail - The use of NFTs as AR filters for clothing designs presents an opportunity for fashion retailers to offer more immersive and interactive shopping experiences for their customers.
2. Digital Art Marketplaces - The emergence of NFT-based digital art collectibles presents an opportunity for online art marketplaces to establish themselves as a go-to platform for buying and selling digital art.
3. Luxury Brands - The integration of wearable NFT art allows for luxury brands to offer exclusive and unique products, providing an opportunity for differentiation in an increasingly crowded market.
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