Huda Beauty's 'Tantour' Boasts a Long-Lasting Cream-to-Powder Formula
Laura McQuarrie — May 9, 2019 — Fashion
References: shophudabeauty & bustle
The widespread influence of athleisure has inspired the creation of many sweat-proof cosmetics and Huda Beauty is now introducing an innovative cream-to-powder beauty bronzer that is resistant to both water and sweat. 'Tantour' is a hybrid beauty product that's like a cross between contour and bronzer, as it offers an effortless way for consumers to create a long-lasting sculpted look on the face or body. This unique formula was specifically created to cancel out the grayness often found in contour products, as well as the orange undertones of bronzers. When applied to skin, Tantour leaves behind a warm and matte yet luminous glow.
Tantour is described as being sweat-proof, water-resistant and workout-proof, and is available in blendable shades that range from Fair and Medium to Rich.
Tantour is described as being sweat-proof, water-resistant and workout-proof, and is available in blendable shades that range from Fair and Medium to Rich.
Trend Themes
1. Sweat-proof Cosmetics - The rise of athleisure has created an opportunity for the beauty industry to develop sweat-proof makeup and broaden their offerings beyond traditional cosmetics.
2. Multi-purpose Beauty Products - The success of Huda Beauty's 'Tantour' demonstrates the potential for hybrid beauty products that offer both contour and bronzer benefits, and allow consumers to achieve a variety of looks with fewer products.
3. Customizable Beauty Shades - Offering a range of blendable shades, like Huda Beauty's 'Tantour', allows consumers to find the perfect match for their skin tone and eliminates the need for multiple products to achieve the desired effect.
Industry Implications
1. Cosmetics - The cosmetics industry should explore opportunities to expand their product lines to include sweat-proof makeup and multi-purpose beauty products like Huda Beauty's 'Tantour'.
2. Beauty - Beauty companies can capitalize on the trend of athleisure by developing innovative products that cater to active consumers, like sweat-proof cosmetics and customizable beauty shades.
3. Fashion - The intersection of athleisure and beauty presents an opportunity for fashion brands to partner with beauty companies to offer cohesive product lines that cater to the active lifestyle trend.
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