The Monin Immunity Boost Has No Flavor or Sugar
Michael Hemsworth — October 2, 2020 — Marketing
The Monin Immunity Boost is a different kind of supplement for consumers that will enable them to enjoy their favorite drinks, while also enhancing their intake of essential vitamins. The product comes packaged in a pump-style bottle and is intended to be mixed with your choice of drink thanks to its flavorless recipe. The beverage booster is also free from added sugar and helps to eliminate the need to take vitamins that are unpleasant in taste.
CEO of Monin Americas Bill Lombardo spoke on the Monin Immunity Boost saying, "Monin is proud to introduce such a unique product that directly responds to heightened awareness around health and wellness. Immunity Boost is not only timely for consumers, but it’s a value-add for operator menus. It brings immune-boosting properties to a beverage, which is great for the guest, and it’s a simple way to increase check average by ‘boosting’ sales and margin on beverage items.”
CEO of Monin Americas Bill Lombardo spoke on the Monin Immunity Boost saying, "Monin is proud to introduce such a unique product that directly responds to heightened awareness around health and wellness. Immunity Boost is not only timely for consumers, but it’s a value-add for operator menus. It brings immune-boosting properties to a beverage, which is great for the guest, and it’s a simple way to increase check average by ‘boosting’ sales and margin on beverage items.”
Trend Themes
1. Flavorless Drink Supplements - The trend of flavorless drink supplements presents opportunities for companies to create products that can be easily added to any beverage without altering the taste.
2. Health-conscious Beverage Enhancers - The rise in health-conscious consumers seeking beverage enhancers that provide essential vitamins and nutrients creates opportunities for companies to develop products that promote both taste and wellness.
3. Alternative to Unpleasant-tasting Vitamins - The demand for alternatives to unpleasant-tasting vitamins opens avenues for companies to create supplements that can be seamlessly incorporated into beverages, making them more enjoyable to consume.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to incorporate flavorless drink supplements into a wide range of products, attracting health-conscious consumers.
2. Supplement Manufacturing - Supplement manufacturers can seize the opportunity to produce drink supplements that are flavorless and easily customizable, meeting the needs of individuals seeking convenient nutrition boosts.
3. Wellness and Health - The wellness and health industry can tap into the market of consumers looking for alternative ways to enhance their vitamin intake without compromising taste, by offering flavorless drink supplements.
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