Chefs collaborate with brands to offer accessible items food products
Trend - Famous chefs around the world are creating their own mass-market products, or collaborating with brands to do so. These product are able to balance cost accessibility with the perception of luxury.
Insight - "Food culture" is increasingly prevalent among consumers, with things like social media and the Millennial preference for skill-honing having an influence on this shift. Thus, people are increasingly seeking out food options that they can recreate at home in a way that's both affordable and high quality.
Insight - "Food culture" is increasingly prevalent among consumers, with things like social media and the Millennial preference for skill-honing having an influence on this shift. Thus, people are increasingly seeking out food options that they can recreate at home in a way that's both affordable and high quality.
Workshop Question - How could your brand offer more accessible products that are still perceived as high in quality/luxurious?
Trend Themes
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Celebrity Chef Mass-market Products — Opportunity for food brands to partner with famous chefs to offer affordable and high-quality products
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Convenience Food — Opportunity to create prepared meals that mimic restaurant food for busy families
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Gourmet Snacks in Restaurants — Opportunity to create unique dishes that feature gourmet snack brands
Industry Implications
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Food and Beverage — Industry can create affordable mass-market products with the help of famous chefs
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Convenience and Frozen Foods — Industry can create prepared meals for busy families that mimic restaurant-quality food
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Hospitality and Restaurants — Industry can experiment with creating unique dishes that feature gourmet snack brands
