This Year's Pillsbury Bake-Off Appeals to a New Generation of Cooks
Laura McQuarrie — October 5, 2017 — Lifestyle
The Pillsbury Bake-Off is a cooking contest that was first run by the Pillsbury Company in 1949. Following this, the contest has been run both annually and biennially, but this year it is being reimagined for a new generation of home cooks.
This year's Pillsbury Bake-Off is being held in partnership with Food Network and Ree Drummond of The Pioneer Woman blog. For this year's contest, participants are encouraged to share how they use Pillsbury products in family favorite recipes and tell the stories behind them.
For the contest, at-home chefs are invited to enter their creations in categories like Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart and No-Fuss Desserts. One grand prize winner will receive a kitchen makeover from GE Appliances, $50,000 in cash and appearances in The Kitchen and Food Network Magazine.
This year's Pillsbury Bake-Off is being held in partnership with Food Network and Ree Drummond of The Pioneer Woman blog. For this year's contest, participants are encouraged to share how they use Pillsbury products in family favorite recipes and tell the stories behind them.
For the contest, at-home chefs are invited to enter their creations in categories like Cozy Breakfasts, Appetizers for Any Party, Dinners with Heart and No-Fuss Desserts. One grand prize winner will receive a kitchen makeover from GE Appliances, $50,000 in cash and appearances in The Kitchen and Food Network Magazine.
Trend Themes
1. Homespun Cooking - The trend of home cooking contests has gained momentum with televised broadcasts and celebrity involvement.
2. Brand Collaborations - Companies are collaborating with celebrity chefs and established food networks to elevate traditional events for the next generation of consumers.
3. Multimedia Engagement - Homespun cooking contests are integrating social media, videography, and interactive content to generate larger audiences and build brand relevancy.
Industry Implications
1. Food & Beverage - Homespun cooking contests demonstrate an opportunity to collaborate with celebrity chefs, bloggers, and established food networks to promote new products or variations of existing ones.
2. Consumer Electronics - Homespun cooking contests offer consumer electronics companies opportunities to showcase and integrate their kitchen appliances with the latest cooking trends.
3. Marketing & Advertising - Homespun cooking contests offer unique opportunities for advertising agencies to create multi-platform campaigns that focus on brand relevancy and audience engagement.
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