The Cheetos Vision App Turns Consumers' Photos into Cheesy Cheeto-Art
Katherine Pendrill — March 23, 2018 — Marketing
References: fastcompany & thedailymeal
A few years ago Cheetos proved that its tiny cheese puffs were works of art by creating a Cheetos Museum and now the brand is at it again with its new Cheetos Vision app. However, instead of hunting for museum-worthy cheese puffs, fans can now turn their own face into fun Cheeto-art.
Cheetos Vision is a hilarious new app that allows consumers to take photos of themselves, their friends, or even their pets, and transform them into cheesy Cheeto-art. Created by Goodby Silverstein & Partners’ innovation group GS&P Labs, the Cheetos app uses Google’s AI Tensorflow program to analyze images and then generate a reconstruction where everything in the photo is made from the iconic orange cheese puffs.
While a bit absurd, the new app demonstrates one of the fun ways brands are using AI to interact with consumers.
Image Credit: Cheetos.
Cheetos Vision is a hilarious new app that allows consumers to take photos of themselves, their friends, or even their pets, and transform them into cheesy Cheeto-art. Created by Goodby Silverstein & Partners’ innovation group GS&P Labs, the Cheetos app uses Google’s AI Tensorflow program to analyze images and then generate a reconstruction where everything in the photo is made from the iconic orange cheese puffs.
While a bit absurd, the new app demonstrates one of the fun ways brands are using AI to interact with consumers.
Image Credit: Cheetos.
Trend Themes
1. Cheesy Photo-art Apps - AI-powered apps that turn photos into playful art using recognizable brand elements offer opportunities for fun and engaging customer experiences.
2. Branded AI Interactive Tools - Brands can create novel ways of interacting with consumers by using AI-powered tools to add playful and entertaining elements to their marketing campaigns.
3. Visual AI Engines for Creative Expression - Visual AI software and tools can enable creative expression for consumers while promoting and popularizing brand logos and symbols.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage AI-based interactive tools to create interesting and engaging campaigns that promote brand recognition and customer loyalty.
2. Marketing and Advertising - The marketing and advertising industry can use creative AI-powered tools like Cheetos Vision to develop unique customer engagement experiences that drive brand engagement and customer retention.
3. Social Media and Entertainment - Social media and entertainment companies can use AI-based tools to create viral-worthy campaigns by encouraging users to create and share their own branded content in creative and fun ways.
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