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Ethical Holiday

Brands tap into eco-friendly products to appeal to ethical holiday shoppers

Trend - To combat consumer grievances with the waste that holiday gifting can generate, brands are increasingly offering giftable items and holiday-themed products that are sustainable or cruelty-free.

Insight - Though the holiday season is steeped in tradition, consumers' calls for modernizing it are now greater. People are increasingly aware of environmental issues and global waste, and are now looking to combat these problems in their day-to-day. That includes changing their personal consumption habits, even during the holiday season when people are buying more.
Workshop Question - How can you shift your approach to the holiday season to align more fittingly with eco and ethical concerns of the modern consumers?
Trend Themes
1. Eco-friendly Gifting - Brands are offering giftable items and holiday-themed products that are sustainable or cruelty-free to combat consumer grievances with the waste that holiday gifting can generate.
2. Socially Conscious Personal Care - Consumer awareness of environmental issues and global waste has lead brands to offer kinder cosmetic alternatives such as vegan faux fur, scrappys, recyclable toilet paper, and eco-friendly takeout cups.
3. Sustainable Holiday Decor - Consumers seek eco-friendly products when decorating their homes, and brands are answering this demand through the creation of sustainable and unique decor pieces made from upcycled materials.
Industry Implications
1. Retail - Retailers can implement sustainable initiatives and products to cater to consumers calling for more sustainable options.
2. Personal Care - Personal care brands can adopt eco-friendly practices and create socially conscious products to cater to consumers looking for more sustainable and cruelty-free cosmetics.
3. Home Decor - Home decor brands can create sustainable and unique products to satisfy the demand for eco-friendly home furnishings.
4.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
134,031 Total Clicks
Date Range:
Dec 17 — Nov 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Festive Socially Conscious Toilet Paper
Festive Socially Conscious Toilet Paper
Who Gives a Crap Launched a Happy Edition With Ruby Taylor
Bamboo-crafted toilet paper label Who Gives a Crap draws in the talents of London-based artist Ruby Taylor to illustrate a festive collection entitled the ‘Happy Edition.’ The products... MORE
Ethical Beauty Baubles
Ethical Beauty Baubles
Bloomtown's Festive Baubles are Filled with Eco Beauty Goods
For the holidays, ethical beauty brand Bloomtown bundled some of its best eco-friendly and cruelty-free products into decorative beauty baubles that can be added to one’s tree. In line with... MORE
Responsible Retail Holiday Gifts
Responsible Retail Holiday Gifts
thredUP Launched Thrift Cards as an Eco-friendly Gift Option
Many consumers are opting to shop more sustainability, but this green ideology is not always reflected in our holiday giving—thankfully, to correct this, thredUP launched ‘Thrift Cards&#... MORE
Upcycled Christmas Stockings
Upcycled Christmas Stockings
Urban Renewal One-Of-A-Kind Kantha Stocking is Eco-Friendly
As more consumers seek eco-friendly products, Urban Renewal’s One-Of-A-Kind Kantha Stocking comes a way to decorate your home in a sustainable way. The stockings are sewn from vintage hand-... MORE
Festive Eco Takeaway Cups
Festive Eco Takeaway Cups
One of the Starbucks Holiday Cups is a Limited-Edition Reusable Red Cup
Since 1997, Starbucks holiday cups have been released for the Christmas season, with each new season introducing a fresh new take on the iconic red takeaway cup design. For the 2018 holiday season,... MORE
Pop-Up Faux Fur Shops
Pop-Up Faux Fur Shops
'House of Fluff' Created a Cruelty-Free Fur Store in NYC
Fashion brand House of Fluff recently opened a pop-up faux fur shop in New York City that makes a wide variety of sustainable and cruelty-free products accessible to conscious consumers. The pop-... MORE
Sustainable Dog Toy Activations
Sustainable Dog Toy Activations
Jax & Bones Opens Holiday Pop-Up in Southern California
Jax & Bones, the sustainable dog bed and toys company, launched a holiday pop-up store SOCO + The OC Mix in Costa Mesa, California—a highly sought after community destination. The holiday... MORE

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