Kellogg's 'All Together Cereal' Celebrates LGBTQ Youth & Spirit Day
Laura McQuarrie — October 22, 2018 — Lifestyle
References: kelloggcompany & prnewswire
To acknowledge Spirit Day as a day of support for LGBTQ youth and anti-bullying awareness, Kellogg's launched a special 'All Together Cereal.' For the day of awareness observed in October, millions of people come together by wearing purple or changing their social media profiles to "go purple" as well.
While the familiar faces of mascots like Tony the Tiger and Toucan Sam are often seen on their respective breakfast cereal boxes, Kellogg's created a limited-edition box that unites many of its beloved characters and cereals. As well as sharing an all-purple box in support of the LGBTQ youth and anti-bullying campaign, Kellogg's is donating all proceeds from the All Together Cereal to GLAAD.
These exclusive cereal boxes were shared exclusively at Kellogg's New York City Cafe for one day only.
While the familiar faces of mascots like Tony the Tiger and Toucan Sam are often seen on their respective breakfast cereal boxes, Kellogg's created a limited-edition box that unites many of its beloved characters and cereals. As well as sharing an all-purple box in support of the LGBTQ youth and anti-bullying campaign, Kellogg's is donating all proceeds from the All Together Cereal to GLAAD.
These exclusive cereal boxes were shared exclusively at Kellogg's New York City Cafe for one day only.
Trend Themes
1. Anti-bullying Campaigns - Marketers can develop products that support work against bullying, positioning their brand as socially responsible.
2. LGBTQ Marketing - Companies can showcase inclusion and diversity by creating inclusive marketing campaigns that show support and acceptance to the LGBTQ community.
3. Charitable Partnerships - Companies can partner with charitable organizations to give back to the community and show that they are giving back to a good cause.
Industry Implications
1. Food and Beverage - Companies within this industry can partner with non-profit organizations like GLAAD and donate proceeds from special edition products to show their support against bullying and for the LGBTQ community.
2. Marketing and Advertising - Advertising agencies can work with their clients to develop and launch marketing campaigns that promote diversity and inclusion and help support anti-bullying efforts.
3. Non-profits - Non-profit organizations can partner with companies to raise money for various causes, such as anti-bullying campaigns or supporting the LGBTQ community, by partnering with brands for special edition products or events.
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