Apps allow for personalized prescription services and information
Trend - Online apps are now able to scan, purchase, and/or provide personalized information on the various prescriptions (or potential prescription needs) that consumers have. Such services play on the already-custom nature of prescriptions and accelerate it.
Insight - For consumers in various parts of the world, healthcare isn't always accessible. Whether it's related to cost, information or a lack of access due to living remotely, many people face barriers when it comes to receiving adequate care. In many ways, technology is working to counteract this widespread issue--by prioritizing information and accessibility at the very least.
Insight - For consumers in various parts of the world, healthcare isn't always accessible. Whether it's related to cost, information or a lack of access due to living remotely, many people face barriers when it comes to receiving adequate care. In many ways, technology is working to counteract this widespread issue--by prioritizing information and accessibility at the very least.
Workshop Question - Conceptualize an app that would better customize your product.
Trend Themes
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Personalized Prescription Apps — Apps that scan, purchase, and provide personalized information on prescription needs are allowing consumers more accessible and individualized healthcare options.
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Telemedicine Brands — Direct-to-consumer brands like Hims and Hers are using their position to make uncomfortable health topics approachable and allowing individuals to bypass scheduling appointments and uncomfortable conversations with their doctors.
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Online Vision Prescription Services — Companies like i-Optex and GlassesUSA.com with prescription-scanning apps are allowing individuals to renew their prescription with ease and purchase glasses online in a more trustworthy and convenient way.
Industry Implications
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Healthcare Industry — The healthcare industry can incorporate personalized prescription apps to provide accessible and customized services to patients in various parts of the world.
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Direct-to-consumer Industry — The direct-to-consumer industry can adopt telemedicine brands as a means of making uncomfortable health topics approachable and bypassing the need for in-person medical appointments.
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E-commerce Industry — The e-commerce industry can enhance their customer experience by incorporating prescription-scanning apps to allow for easier and trustworthy online purchases for products like glasses.
