Chrissy Teigen is Launching a Collection with Target
Katherine Pendrill — September 14, 2018 — Art & Design
References: corporate.target & delish
Just days before the debut of her second cookbook, celebrity chef Chrissy Teigen has announced that she is launching a kitchen collation with Target. With more than 40 items to choose from, you'll have everything you need to make Teigen's tasty recipes and some culinary creations of your own.
Designed in partnership with Target, the 'Cravings by Chrissy Teigen' collection will be available nationwide as of September 30th. According to Target, the kitchenware and tabletop collection "features all of the essentials that Chrissy uses to prep, cook and serve up her favorite recipes," along with items "that are perfect for entertaining family and friends in A-list style." This means everything from cast-iron Dutch ovens, to glassware and pitchers. There are over 40 items in the kitchen collection with Target, and nothing is priced over $140, making it a perfect option for some early holiday gift shopping.
Image Credit: Target.
Designed in partnership with Target, the 'Cravings by Chrissy Teigen' collection will be available nationwide as of September 30th. According to Target, the kitchenware and tabletop collection "features all of the essentials that Chrissy uses to prep, cook and serve up her favorite recipes," along with items "that are perfect for entertaining family and friends in A-list style." This means everything from cast-iron Dutch ovens, to glassware and pitchers. There are over 40 items in the kitchen collection with Target, and nothing is priced over $140, making it a perfect option for some early holiday gift shopping.
Image Credit: Target.
Trend Themes
1. Celebrity Chef Collaborations - Opportunity for other celebrities to partner with retailers and launch their own kitchenware collections.
2. Affordable Kitchenware - Growing demand for high-quality kitchenware at affordable prices, opening the door for more accessible collections.
3. Cooking as Entertainment - Increasing interest in cooking and entertaining at home, leading to the creation of kitchenware collections that cater to the trend.
Industry Implications
1. Retail - Retailers can capitalize on the popularity of celebrity chef collaborations by partnering with famous chefs to create their own exclusive kitchenware collections.
2. Kitchenware Manufacturing - Opportunity for kitchenware manufacturers to collaborate with celebrities and create custom collections that appeal to consumers.
3. Food and Beverage - Restaurants and foodservice establishments can explore partnerships with celebrity chefs to create branded kitchenware collections and promote their brand.
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