Chef Paula Deen is Set to Release a Line of Gourmet Consumables
Katherine Pendrill — June 24, 2016 — Lifestyle
References: pauladeensgeneralstore & eater
Celebrity chef and reality TV star Paula Deen is building on her line of flavored butters with a new range of gourmet consumables. Known for her love of Southern cuisine, Deen's new products will give consumers a tasty way to enjoy a wide range of comfort foods.
Deen's new line of gourmet consumables is part of a partnership with Jokari, which is a company that develops innovative home products. The new line will largely focus on mixes and batters for dishes such as cornbread, fried chicken and fudge. Deen will kick off the launch of her new line on June 24th at the Dallas Market Center, where she will be offering samples of products from her new line.
Deen's new line of gourmet consumables is part of a partnership with Jokari, which is a company that develops innovative home products. The new line will largely focus on mixes and batters for dishes such as cornbread, fried chicken and fudge. Deen will kick off the launch of her new line on June 24th at the Dallas Market Center, where she will be offering samples of products from her new line.
Trend Themes
1. Celebrity Chef Products - Celebrity chefs are expanding their brand into retail by producing gourmet consumables.
2. Innovative Food Mixes - Companies are creating innovative and easy-to-use mixes for home cooks, providing convenience and variety.
3. Comfort Food Trends - Consumers are seeking comfort foods and flavors, leading to an increase in production of gourmet comfort food products.
Industry Implications
1. Food and Beverage Retail - Retail outlets are stocking and selling celebrity chef gourmet consumables to meet consumer demand.
2. Home Products Manufacturing - Manufacturers of household products are leveraging partnerships with celebrity chefs to add value and innovation to their product lines.
3. Premium Food Mix Production - Companies are expanding their product lines to offer innovative and high-quality food mixes, targeting consumers looking for convenience and variety.
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