The ghd Katy Perry Campaign is a Blast From the Past
Chalaine Mantha — April 13, 2011 — Marketing
References: ghdhair & sassisamblog
The ghd Katy Perry campaign is all about the different styles from past decades. Each picture represents a different era of time and style including 50s glamour, 70s boho chic and 80s new wave. The campaign is titled Iconic Era’s of Style and was photographed by David LaChapelle. Katy Perry looks gorgeous and absolutely flawless in all three shots. Her hair looks healthy, shiny and stylish, representing the ghd brand well.
The ghd Katy Perry campaign not only represents ghd hair styling tools, but is also part of a spectacular contest. Consumers who purchase a ghd styling tool will have the chance to win tickets to see Katy Perry live and win a meet and greet. Great hair and a chance to meet a superstar sounds like a pretty good deal to me!
The ghd Katy Perry campaign not only represents ghd hair styling tools, but is also part of a spectacular contest. Consumers who purchase a ghd styling tool will have the chance to win tickets to see Katy Perry live and win a meet and greet. Great hair and a chance to meet a superstar sounds like a pretty good deal to me!
Trend Themes
1. Retro Style - Opportunity for brands to capitalize on the nostalgia for past decades and offer products or experiences that recreate iconic looks.
2. Celebrity Collaborations - Collaborating with popular celebrities can create a buzz and increase brand visibility, such as the ghd Katy Perry campaign.
3. Interactive Marketing - Engaging consumers through contests and exclusive experiences can drive sales and build brand loyalty, as demonstrated by the ghd Katy Perry campaign.
Industry Implications
1. Hair Styling Tools - Innovative hair styling tools that can recreate iconic looks from different decades, catering to consumers' desire for versatility.
2. Fashion Photography - Photographers and stylists that can capture the essence of different eras and create visually stunning campaigns like David LaChapelle's work for the ghd Katy Perry campaign.
3. Entertainment and Live Events - Brands can collaborate with popular musicians and artists to create unique experiences for consumers, such as the chance to win tickets to a live Katy Perry concert through ghd's campaign.
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