Modo Eyewear Plants A Tree For Every Pair Sold
Sarah Moore — July 28, 2012 — Social Good
References: modoshop & getmilkshake
Modo Eyewear produces high-fashion and exquisitely crafted sunglasses that help to replenish the forest with a percentage of the profits from each pair sold.
Partnered with the One Percent for the Planet organization, the glasses company provides enough funding to plant one tree with the purchase of a pair of their shades. They have paired up with Summer Rayne Oakes to create a line of eco-conscious glasses made from 95 per cent recycled materials as well as offering a recycling program where old shades can be returned to the company who reuses the materials.
Modo also offers a take-back program that replaces normal lenses with prescription ones to help the visually impaired to see on a budget.
Contact Information
Modo Eyewear website
Modo Eyewear on Facebook
Modo Eyewear on Twitter
Partnered with the One Percent for the Planet organization, the glasses company provides enough funding to plant one tree with the purchase of a pair of their shades. They have paired up with Summer Rayne Oakes to create a line of eco-conscious glasses made from 95 per cent recycled materials as well as offering a recycling program where old shades can be returned to the company who reuses the materials.
Modo also offers a take-back program that replaces normal lenses with prescription ones to help the visually impaired to see on a budget.
Contact Information
Modo Eyewear website
Modo Eyewear on Facebook
Modo Eyewear on Twitter
Trend Themes
1. Eco-conscious Fashion - Modo Eyewear's eco-conscious sunglasses featuring recycled materials and tree-planting program for each pair sold drives growing consumer demand for sustainable fashion.
2. Circular Economy - Modo Eyewear's recycling program which returns used sunglasses to the company for re-use illustrates an opportunity for businesses looking to develop circular economy solutions.
3. Corporate Social Responsibility - Through its partnership with One Percent for the Planet organization, Modo Eyewear demonstrates the growing trend of companies integrating socially and environmentally responsible business practices.
Industry Implications
1. Fashion Retail - Fashion retailers have a significant opportunity to capitalize on the growing demand for eco-conscious fashion by integrating sustainable materials and practices similar to Modo Eyewear's offerings.
2. Eyewear Manufacturing - Eyewear Manufacturing companies can benefit from offering a recycling program such as Modo Eyewear's, which enables them to reduce waste, manufacturing costs, and carbon footprint.
3. Social Enterprise - Modo Eyewear's socially-conscious business practices and partnership with One Percent for the Planet organization presents a model for attracting more investments in socially-driven enterprises.
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