The Ray-Ban Foldable Aviators are a New Endeavor for The Brand
Courtney Scharf — June 16, 2012 — Fashion
References: sunglasshut & designtaxi
A fairly dramatic turn for the iconic brand, the Ray-Ban foldable Aviators are just another way the company is keeping its products relevant.
This marks the first time that Ray-Ban has added this feature to its line of ever-popular Aviator sunglasses. Made to appeal to the travel-happy consumer, these are a more compact and far more portable version of the pilot and officer-inspired specs. Though this is a small change, the alternative option of the glasses is a big move for Ray-Ban, which tends to be successfully stubborn about changing its classic designs. Allowing for both a more solid pair and a smaller case for storing, these are modernized in all the right ways.
Retaining iconic appeal while integrating more user-friendly features, these Aviators elevate the already incredibly successful brand.
This marks the first time that Ray-Ban has added this feature to its line of ever-popular Aviator sunglasses. Made to appeal to the travel-happy consumer, these are a more compact and far more portable version of the pilot and officer-inspired specs. Though this is a small change, the alternative option of the glasses is a big move for Ray-Ban, which tends to be successfully stubborn about changing its classic designs. Allowing for both a more solid pair and a smaller case for storing, these are modernized in all the right ways.
Retaining iconic appeal while integrating more user-friendly features, these Aviators elevate the already incredibly successful brand.
Trend Themes
1. Foldable Sunglasses - The trend of foldable sunglasses presents an opportunity for brands to offer more convenience and portability to consumers.
2. Travel-friendly Eyewear - The demand for travel-friendly eyewear opens up opportunities for companies to create compact and durable sunglasses for on-the-go consumers.
3. Classic Design with Modern Upgrades - The trend of updating classic designs with modern features allows brands to maintain their iconic appeal while appealing to the preferences of contemporary consumers.
Industry Implications
1. Eyewear - The eyewear industry can leverage the trend of foldable sunglasses to offer innovative and space-saving designs.
2. Travel Accessories - The travel accessories industry can capitalize on the demand for travel-friendly eyewear by creating products that are durable, compact, and stylish.
3. Fashion - The fashion industry can explore the trend of updating classic designs with modern upgrades to create timeless yet trendy pieces that cater to modern consumer preferences.
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