Two Michigan Moms Launch Racy Alien Tequila Ad
Renee Ramsarran — February 19, 2011 — Marketing
References: whmi & adweek.blogs
Michigan moms and best friends Adrienne Graves-Mensack and Lisa Spitler take their kids to school, raise a family and pose seductively in this Alien Tequila billboard. The two collaborated to import the high-end Mexican alcohol into the state, and ended up starring in this suggestive ad. The two 30-something-year-olds have certainly turned heads with the campaign, as the billboard reportedly caused "a minor four-car crash" on the interstate it's located on.
Staying true to its extraterrestial theme, their Alien Tequila billboard has been taglined with "Get Abducted."
Staying true to its extraterrestial theme, their Alien Tequila billboard has been taglined with "Get Abducted."
Trend Themes
1. Racy Advertising - The success of the Alien Tequila billboard campaign suggests that there is room for racy, provocative content in advertising, particularly in the alcohol industry.
2. Personal Branding - Graves-Mensack and Spitler's involvement in the campaign highlights the potential benefits of leveraging personal brands to promote products in industries like alcohol and hospitality.
3. Imported Spirits - The popularity of Alien Tequila indicates that there may be opportunities for U.S. entrepreneurs to import high-end spirits from other countries and build successful brands around them.
Industry Implications
1. Alcohol - The Alien Tequila campaign demonstrates the potential for disruptive innovation in the alcohol industry through eye-catching advertising that stands out from traditional marketing strategies.
2. Personal Care and Beauty - The success of the Alien Tequila billboard campaign suggests that there may be room for provocative and engaging advertising in industries like personal care and beauty, particularly among younger demographics.
3. Hospitality and Tourism - Graves-Mensack and Spitler's personal branding strategy may be applicable to entrepreneurs in the hospitality and tourism industries, where personal connections and unique experiences hold significant value for customers.
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