This New Glacéau Smartwater Campaign Highlights Sustainability
Michael Hemsworth — February 22, 2020 — Eco
References: cocacolaep & talkingretail
A new Glacéau Smartwater campaign is being launched by the Coca-Cola European Partners (CCEP) to help raise awareness for the brands commitment to recycling. The campaign informs consumers that the bottled water brand now uses 100% recycled plastic for its bottles, which is also 100% recyclable after it has been consumed. This new packaging is being launched by the brand across its entire range of 600ml and 850ml plastic bottles, which will remote 3,100 tonnes of virgin plastic materials from circulation each year.
The Glacéau Smartwater campaign will be launched at the end of February, and will run for a total of three weeks across an array of out-of-home advertising hotspots including poster locations and digital screens.
The Glacéau Smartwater campaign will be launched at the end of February, and will run for a total of three weeks across an array of out-of-home advertising hotspots including poster locations and digital screens.
Trend Themes
1. Sustainable Packaging - Opportunity for developing innovative packaging solutions that use recycled materials and promote recyclability.
2. Environmental Awareness - Opportunity for creating marketing campaigns that raise awareness about brands' commitment to recycling and sustainability.
3. Circular Economy - Opportunity for implementing closed-loop systems in the packaging industry, where materials are recycled and reused instead of being discarded.
Industry Implications
1. Beverage Packaging - Opportunity for beverage brands to adopt sustainable packaging practices and promote their commitment to recycling.
2. Outdoor Advertising - Opportunity for out-of-home advertising companies to partner with brands on sustainability-focused campaigns and promote them through various media channels.
3. Plastic Recycling - Opportunity for companies in the recycling industry to collaborate with brands in developing more efficient and scalable plastic recycling processes.
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