Princess Stardust's CBD Gummies Enhance Sleep, Relaxation, Calm or Energy
Laura McQuarrie — August 13, 2021 — Marketing
References: iamprincessstardust & thedieline
Princess Stardust speaks to nostalgic adults by asking them to choose their superpower when it comes to selecting their CBD products. The cosmic branding turns the task of choosing products into an adventure and consumers will enjoy finding what fits their needs, whether they are looking for a solution for sleep, relaxation or energy.
The range of CBD products are playful, bite-sized and imaginative, as Sleep is described as a product for "stand-up paddling to moon river." Princess Stardust focuses on lab-tested ingredients, transparency and sharing the benefits of safe, reliable and natural solutions in an easy-to-use way. The superhero-inspired branding invites adult consumers into a magical world and experiences that support better overall balance.
The range of CBD products are playful, bite-sized and imaginative, as Sleep is described as a product for "stand-up paddling to moon river." Princess Stardust focuses on lab-tested ingredients, transparency and sharing the benefits of safe, reliable and natural solutions in an easy-to-use way. The superhero-inspired branding invites adult consumers into a magical world and experiences that support better overall balance.
Trend Themes
1. Cosmic Branding - Opportunities for cosmetic and personal care industries to leverage superhero-inspired branding to create playful and imaginative product experiences.
2. CBD for Sleep and Relaxation - Opportunities for health and wellness industries to innovate with CBD products targeted towards enhancing sleep and relaxation.
3. CBD for Energy - Opportunities for sports and fitness industries to explore CBD products targeted towards enhancing energy and performance.
Industry Implications
1. Cosmetic and Personal Care - Opportunities for the cosmetic and personal care industries to incorporate playful and imaginative branding into their products to appeal to a wider audience.
2. Health and Wellness - Opportunities for health and wellness industries to invest in research and development of CBD products aimed towards enhancing sleep, relaxation, and overall balance.
3. Sports and Fitness - Opportunities for sports and fitness industries to explore the potential benefits of CBD products and innovate with products targeted towards enhancing energy and performance.
3.6
Score
Popularity
Activity
Freshness
