The Agua Bucha Drinks are Refreshing and Low-Calorie
Michael Hemsworth — May 6, 2020 — Marketing
References: motherkombucha & bevnet
The Agua Bucha beverages are a new offering from Mother Kombucha that are formulated to deliver exceptional taste and refreshment in a healthy manner. The drinks feature a base of sparkling water that has been infused with kombucha in order to balance the naturally tart fermented beverage. The drink comes in three organic flavors including Meyer Lemon, Key Lime and Grapefruit, which are all just four calories each with a single gram of sugar per serving.
Founder and Managing Partner at Mother Kombucha Tonya Donati spoke on the Agua Bucha beverages saying, "Agua Bucha evolved from customer feedback over the last 6 years. Mother Kombucha has always been a category leader in low sugar and calories but we saw an opportunity for further innovation. We spent two years developing our process and held it to the same high standards as our core kombucha line. Before going to market it had to be delicious, fairly and cleanly sourced and priced right. Agua Bucha continues our mission of making kombucha delicious and accessible to more people and we are thrilled to bring kombucha benefits to the water aisle.”
Founder and Managing Partner at Mother Kombucha Tonya Donati spoke on the Agua Bucha beverages saying, "Agua Bucha evolved from customer feedback over the last 6 years. Mother Kombucha has always been a category leader in low sugar and calories but we saw an opportunity for further innovation. We spent two years developing our process and held it to the same high standards as our core kombucha line. Before going to market it had to be delicious, fairly and cleanly sourced and priced right. Agua Bucha continues our mission of making kombucha delicious and accessible to more people and we are thrilled to bring kombucha benefits to the water aisle.”
Trend Themes
1. Low-calorie Kombucha Beverages - Develop low-calorie kombucha-infused beverages to appeal to health-conscious consumers seeking flavorful drinks without added sugars.
2. Flavored Sparkling Water with Functional Ingredients - Incorporate functional ingredients such as probiotics into flavored sparkling water to create refreshing and healthy beverage options.
3. Consumer-driven Product Development - Utilize customer feedback to drive innovation and create new product lines that meet the evolving needs and preferences of consumers.
Industry Implications
1. Beverage Manufacturing - Innovate and disrupt the beverage industry by developing new and unique low calorie, kombucha-infused beverages that appeal to health-conscious consumers.
2. Functional Beverage Industry - Create healthy, functional beverages by infusing them with probiotics, vitamins and other health boosting ingredients that offer added benefits to consumers.
3. Consumer Goods R&D - Leverage consumer feedback to drive product development and create innovative, healthier products that meet evolving consumer preferences.
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