Kristen Bell is Introducing a CBD-Infused Skincare Line Called Happy Dance
Laura McQuarrie — May 20, 2020 — Pop Culture
References: doahappydance & newbeauty
CBD-infused skincare lines are becoming popular for their soothing and anti-inflammatory properties, so much so that they can now be found at major beauty retailers. For years, actress Kristen Bell has been a fan of Lord Jones, the first CBD line to launch at Sephora, and will be working with Lord Jones to develop, manufacture and distribute a new line of hemp-derived CBD skincare and personal care products with a new brand by the name of Happy Dance.
When the brand launches later this year, consumers can expect to find it sharing an affordable entry to CBD skincare. As Bell describes, "When I met Lord Jones founders Rob and Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point, while maintaining the same trusted quality as the Lord Jones brand."
When the brand launches later this year, consumers can expect to find it sharing an affordable entry to CBD skincare. As Bell describes, "When I met Lord Jones founders Rob and Cindy, we aligned on a shared desire to make a CBD line that would be accessible to a wider audience at a lower price point, while maintaining the same trusted quality as the Lord Jones brand."
Trend Themes
1. Cbd-infused Skincare - The popularity of CBD-infused skincare is driving the development of more affordable skincare lines with the same quality as luxury brands.
2. Celebrity-endorsed Beauty Products - More celebrities are introducing their own beauty lines, enabling them to drive innovation in a highly competitive industry.
3. Affordable Luxury Beauty - The development of more affordable high-quality skincare lines is enabling consumers to experience premium beauty products without paying a premium price.
Industry Implications
1. Beauty and Personal Care - The beauty industry is seeing an increase in the use of CBD as a key ingredient in skincare products, driving innovation and the development of new CBD-infused beauty lines.
2. Celebrity Endorsement - As more celebrities launch their own beauty product lines, it will drive further innovation in the beauty industry and create more entrepreneurial opportunities.
3. Wellness and Alternative Medicine - The use of CBD-infused beauty and personal care products is drawing more attention to the health and wellness benefits of CBD, creating opportunities for innovation in the wellness industry.
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