Bank to Woo Customers with ATM Roulette
Jeremy Gutsche — August 30, 2006 — World
References: news.yahoo
That's right! A Japanese bank has introduced gambling to its ATM machines. Take out some Yen, and when you are finished transferring funds or withdrawing, decide how much money you'd like to chance.
This controversial / awesome service is being offered by Ogaki Kyoritsu Bank, whose spokesman described, "Using ATMs is impersonal and lacks communication... We wanted to add some fun."
And they certainly did!
Implications - The ATM roulette is an example of a corporation improving upon customer experience by implementing more intuitive and personable interaction. Consumers want to feel their use of a product or service is meaningful and worthwhile, and by engaging users, consumers feel corporations are thinking of them during the design of the product. Corporations looking to evoke positive user reactions can accomplish this by incorporating more interactive elements into their wares.
This controversial / awesome service is being offered by Ogaki Kyoritsu Bank, whose spokesman described, "Using ATMs is impersonal and lacks communication... We wanted to add some fun."
And they certainly did!
Implications - The ATM roulette is an example of a corporation improving upon customer experience by implementing more intuitive and personable interaction. Consumers want to feel their use of a product or service is meaningful and worthwhile, and by engaging users, consumers feel corporations are thinking of them during the design of the product. Corporations looking to evoke positive user reactions can accomplish this by incorporating more interactive elements into their wares.
Trend Themes
1. Interactive Banking - The ATM roulette demonstrates the trend of incorporating more interactive elements into banking services.
2. Enhanced Customer Experience - The introduction of gambling at ATMs shows how companies are enhancing customer experience by making transactions more fun and engaging.
3. Personalized Interaction - The ATM roulette trend highlights the importance of adding personal and meaningful interactions in the banking industry.
Industry Implications
1. Banking - Banks can disrupt the industry by incorporating more interactive and personalized features into their ATM services.
2. Gaming - The gambling at ATMs creates opportunities for the gaming industry to collaborate with banks and develop innovative solutions.
3. Customer Service - The trend of enhancing customer experience at ATMs presents opportunities for companies in the customer service industry to provide innovative solutions.
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