Kohl's Has Released an 'LC Lauren Conrad' Maternity Line
Mary Van Puymbroeck — June 8, 2017 — Pop Culture
References: kohls & refinery29
Reality star Lauren Conrad has released her newest collaboration with Kohl's, 'LC Lauren Conrad Maternity.'
Known largely from MTV's hit show 'The Hills,' Lauren Conrad has been hard at work building a lifestyle empire, using her own life as a living Pinterest board. Conrad projects herself to the world with an accessible, girl-next-door femininity. The reality star has found a way to leverage her celebrity status and Instagram-worthy life into a successful lifestyle brand. Her clothing line at Kohl's is inspired by Conrad's life and includes a variety of looks, fit for different occasions, including 'Dress Up' looks for wedding season. Now that she is experiencing motherhood for the first time, Conrad is releasing a maternity clothing line.
Inspired by milestones and moments in her own life, Conrad's apparel line for Kohl's will appeal to fans that follow the star on social media, and her LC Lauren Conrad Maternity range is a natural next step in her creative process. - overall I just wanted to add a bit more insight to this business implication
Known largely from MTV's hit show 'The Hills,' Lauren Conrad has been hard at work building a lifestyle empire, using her own life as a living Pinterest board. Conrad projects herself to the world with an accessible, girl-next-door femininity. The reality star has found a way to leverage her celebrity status and Instagram-worthy life into a successful lifestyle brand. Her clothing line at Kohl's is inspired by Conrad's life and includes a variety of looks, fit for different occasions, including 'Dress Up' looks for wedding season. Now that she is experiencing motherhood for the first time, Conrad is releasing a maternity clothing line.
Inspired by milestones and moments in her own life, Conrad's apparel line for Kohl's will appeal to fans that follow the star on social media, and her LC Lauren Conrad Maternity range is a natural next step in her creative process. - overall I just wanted to add a bit more insight to this business implication
Trend Themes
1. Celebrity Fashion Collaborations - Collaborating with celebrities can be a way to create buzz and appeal to a wider audience.
2. Maternity Fashion - Maternity fashion is a growing market with opportunities for innovative design and inclusive sizing.
3. Lifestyle Branding - Creating a lifestyle brand based on relatable and aspirational content can lead to business success.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can leverage celebrity collaborations and maternity fashion to reach a wider audience.
2. Retail - Retailers can capitalize on the growing demand for maternity fashion by offering a wider range of inclusive sizes and styles.
3. Social Media Marketing - Social media platforms can be instrumental in building a lifestyle brand and leveraging celebrity partnerships to increase engagement and reach.
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