Happy Blankie is a One-for-One Business Giving Children Something Soft
Harris Jay Rosenberg Alterman — January 21, 2012 — Social Good
References: facebook & everythinghappy
Happy Blankie is dedicated to giving children everywhere something soft to comfort them. Every time a blanket, stuffed animal or shirt is bought, they donate one of the same items to a child who really needs it.
Happy Blankie was thought of in 2008 by seven-year-old David Holdridge when his idea sparked his entire family to work together and create the business. The motto for the company is "One to Love, One to Give" and since their business began they have gone from just donating blankets to stuffed animals and t-shirts as well. Happy Blankie's products were most recently featured on the TODAY Show as their message continues to spread.
Happy Blankie understands that if you putting giving before getting, happiness will spread with ease.
Contact Information
Happy Blankie website
Happy Blankie on Twitter
Happy Blankie on Facebook
Happy Blankie was thought of in 2008 by seven-year-old David Holdridge when his idea sparked his entire family to work together and create the business. The motto for the company is "One to Love, One to Give" and since their business began they have gone from just donating blankets to stuffed animals and t-shirts as well. Happy Blankie's products were most recently featured on the TODAY Show as their message continues to spread.
Happy Blankie understands that if you putting giving before getting, happiness will spread with ease.
Contact Information
Happy Blankie website
Happy Blankie on Twitter
Happy Blankie on Facebook
Trend Themes
1. One-for-one Giving - Happy Blankie's business model of donating one item for every item purchased presents a trend of One-for-One Giving, which could be applied in various industries.
2. Children's Comfort Products - The focus on providing children with comfort through blankets, stuffed animals, and shirts creates a trend for Children's Comfort Products, with opportunities for innovation in design and materials.
3. Social Impact Marketing - Happy Blankie's mission of spreading happiness through their products demonstrates a trend in Social Impact Marketing, which can be leveraged by businesses to connect with customers on an emotional level.
Industry Implications
1. Retail - Retailers can adopt the One-for-One Giving model to increase customer loyalty and make a positive social impact.
2. Apparel - The Children's Comfort Products trend presents opportunities for innovation in the apparel industry, including designing clothing specifically for comfort and emotional well-being of children.
3. Toy - The focus on providing comfort to children through stuffed animals opens up opportunities for disruption and innovation in the toy industry, particularly in materials and design.
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