These Fruit Ninja Plush Toys are for Avid Fans of the Game
Susan Keefe — December 7, 2011 — Tech
References: store.fruitninja & techcrunch
The highly addictive iPhone game Fruit Ninja is the most recent app to make a move into the stuffed animal market with these Fruit Ninja plush toys. So far, the limited collection only features the lovable Sensei and a slice-able personified watermelon. Much like the Angry Bird plushies, these Fruit Ninja plush toys could mean big things for creators of the game, Half Brick.
Sure to have iPhone and game enthusiasts flocking, these Fruit Ninja plush toys are perfectly squeezable and wonderfully adorable. These toys are the perfect companion for when you're gunning for a new high score. Vibrant and friendly, these delightful squish-able toys are likely to be a hit with every Fruit Ninja fan young and old.
The perfect gift for lovers of the highly addictive game, these Fruit Ninja plush toys are a hug-able home run.
Sure to have iPhone and game enthusiasts flocking, these Fruit Ninja plush toys are perfectly squeezable and wonderfully adorable. These toys are the perfect companion for when you're gunning for a new high score. Vibrant and friendly, these delightful squish-able toys are likely to be a hit with every Fruit Ninja fan young and old.
The perfect gift for lovers of the highly addictive game, these Fruit Ninja plush toys are a hug-able home run.
Trend Themes
1. App-inspired Stuffed Mascots - Disruptive innovation opportunity: Creating plush toys based on popular mobile apps to expand the brand and engage with fans in a new way.
2. Limited Edition Collectibles - Disruptive innovation opportunity: Creating limited edition collectible toys based on popular games to create exclusivity and drive demand.
3. Crossover Merchandise - Disruptive innovation opportunity: Collaborating with game developers to create crossover merchandise that brings digital experiences into the physical world.
Industry Implications
1. Mobile Gaming - Disruptive innovation opportunity: Developing merchandise to complement popular mobile games and create new revenue streams in the gaming industry.
2. Toy Manufacturing - Disruptive innovation opportunity: Incorporating popular app themes into plush toys to tap into new markets and attract tech-savvy consumers.
3. Collectibles Market - Disruptive innovation opportunity: Expanding collectibles market by capitalizing on the popularity of mobile apps and creating unique limited edition products.
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