Cinnamon Toast Crunch Created an Immersive Cinnaverse Experience
Laura McQuarrie — July 17, 2019 — Marketing
References: unlockthecinnaverse & businesswire
To introduce the bold new look for its cereal boxes that will begin appearing in stores in the fall, Cinnamon Toast Crunch is launching 'The Cinnaverse Experience,' which offers an immersive experience of the new design. The new breakfast cereal box boasts splashes of purple, red, green and blue colors, plus emoji-inspired Cinnamojis characters that can be seen on the back of the boxes.
The immersive, multi-sensory Cinnaverse Experience will be touring several cities, treating visitors to a mouthwatering "Cinnamist" aroma in the Cinna-Swirl Vortex, a crunchy floor beneath their feet in the Cinna-Crunch Zone and the sweet taste of "Cinnamilk" in the Cinna-Milk Whirl’d. The Cinnaverse also boasts a gift shop with items to take home to remember the multi-sensory experience of Cinnamon Toast Crunch.
The immersive, multi-sensory Cinnaverse Experience will be touring several cities, treating visitors to a mouthwatering "Cinnamist" aroma in the Cinna-Swirl Vortex, a crunchy floor beneath their feet in the Cinna-Crunch Zone and the sweet taste of "Cinnamilk" in the Cinna-Milk Whirl’d. The Cinnaverse also boasts a gift shop with items to take home to remember the multi-sensory experience of Cinnamon Toast Crunch.
Trend Themes
1. Immersive Experiences - Create immersive experiences that engage all the senses, providing consumers with a memorable and unique brand interaction.
2. Multi-sensory Marketing - Utilize multi-sensory marketing techniques to evoke powerful emotions and enhance brand perception.
3. Interactive Packaging - Incorporate interactive elements into product packaging to create a more engaging and interactive consumer experience.
Industry Implications
1. Food and Beverage - Food and beverage brands can leverage immersive experiences and multi-sensory marketing to create memorable and impactful connections with consumers.
2. Hospitality and Tourism - The hospitality and tourism industry can adopt immersive experiences and interactive packaging to enhance guests' experiences and differentiate themselves from competitors.
3. Retail and E-commerce - Retailers and e-commerce companies can explore multi-sensory marketing and interactive packaging to create engaging and memorable shopping experiences, both online and offline.
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