The New Russian Standard Vodka Bottle Design is Elegant
Michael Hemsworth — October 12, 2019 — Marketing
References: russianstandardvodka & foodbev
A new Russian Standard Vodka bottle design and branding has been unveiled by the brand to help correlate it more directly to its heritage, while also putting a focus on minimalism.
The packaging consists of a bell-shaped bottle that has an increased emphasis on the logo along with an additional silver label on the lower portion that highlights it's St. Petersburg origin. The new packaging and branding will be hitting store shelves now in the UK and beyond.
Founder and Chairman of Russian Standard Holding Roustam Tariko spoke about the new Russian Standard Vodka bottle design and branding saying, "Established in 1998, the Russian Standard brand set a high benchmark for the entire industry in terms of the quality of vodka and its packaging. Today we are pleased to present the first revolutionary update and offer a modern perception of the traditions of high quality of the best Russian premium vodka in the world.”
The packaging consists of a bell-shaped bottle that has an increased emphasis on the logo along with an additional silver label on the lower portion that highlights it's St. Petersburg origin. The new packaging and branding will be hitting store shelves now in the UK and beyond.
Founder and Chairman of Russian Standard Holding Roustam Tariko spoke about the new Russian Standard Vodka bottle design and branding saying, "Established in 1998, the Russian Standard brand set a high benchmark for the entire industry in terms of the quality of vodka and its packaging. Today we are pleased to present the first revolutionary update and offer a modern perception of the traditions of high quality of the best Russian premium vodka in the world.”
Trend Themes
1. Minimalist Branding - Opportunity to create minimalist and elegant branding that can appeal to modern and sophisticated consumers.
2. Cultural Heritage Emphasis - Opportunity to create branding that emphasizes a product's cultural heritage to target niche consumer demographics.
3. Innovative Packaging Design - Opportunity to create packaging that stands out on shelves and creates a unique unboxing experience for consumers.
Industry Implications
1. Alcohol and Beverage - The alcohol and beverage industry can benefit from creating minimalist and culturally-influenced branding and packaging to differentiate themselves from competitors.
2. Luxury and Premium Brands - Luxury and premium brands seeking to appeal to customers looking for high-end and culturally rich products can benefit from minimalist branding and culturally-influenced packaging designs.
3. Packaging and Design - The packaging and design industry can capitalize on creating innovative and unique packaging design trends that can appeal to brand owners looking to differentiate themselves on shelves.
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