Evidence Immobilier Turns Apartment Viewings into Escape Room Games
Laura McQuarrie — March 23, 2018 — Marketing
References: evidenceimmo.fr & facebook
Evidence Immobilier is a French real estate agency that offers real estate showings, but they are quite unlike others, as they take the form of a game where real-world perks are at stake.
In the style of an escape room game, the agency locks people inside of apartments and challenges them to search for clues and put together puzzles in order to make their way out. Beyond just working towards an escape in 18 minutes or less, people are motivated by the fact that Evidence Immobilier will cover all of the notary paperwork required in the leasing or buying process if they are successful.
Rather than just viewing an apartment in a standard way, this unconventional experience challenges prospective residents to truly get to know the details of a property.
In the style of an escape room game, the agency locks people inside of apartments and challenges them to search for clues and put together puzzles in order to make their way out. Beyond just working towards an escape in 18 minutes or less, people are motivated by the fact that Evidence Immobilier will cover all of the notary paperwork required in the leasing or buying process if they are successful.
Rather than just viewing an apartment in a standard way, this unconventional experience challenges prospective residents to truly get to know the details of a property.
Trend Themes
1. Gamified Real Estate Showings - Opportunity to engage and motivate potential buyers through immersive and interactive experiences during property viewings.
2. Escape Room Real Estate - Incorporating escape room concepts into the real estate industry, providing a unique and engaging way to showcase properties.
3. Interactive Property Exploration - Transforming traditional property tours into interactive adventures, allowing buyers to fully experience the property before making a decision.
Industry Implications
1. Real Estate - Real estate agencies can adopt gamification strategies to attract and engage potential buyers, increasing their chances of making a sale.
2. Entertainment and Hospitality - Escape room venues and hospitality businesses can expand their offerings by incorporating real estate-themed escape rooms.
3. Technology - Developing virtual reality (VR) or augmented reality (AR) platforms that enhance property exploration and gaming experiences for potential buyers.
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