'Ta’if Extreme' Boasts an Intense Scent That Responds to Heat
Laura McQuarrie — July 25, 2018 — Fashion
References: ormondejayne & cosmeticsbusiness
To build upon its previously released Ta'if perfume—inspired by the Ta’if rose—London-based fragrance brand Ormonde Jayne is now introducing a unique new scent called 'Ta’if Extreme.'
The scent takes inspiration from the native Saudi Arabian flower, which boasts the ability to survive in extremely high temperatures and is known for its intense aroma. The new fragrance pays tribute to the resilient flower with a formula that includes notes of pink pepper, saffron, dates, rose oil, freesia, orange flower and jasmine, plus a grounding base of broom and amber.
When it comes to wearing Ta’if Extreme, Ormonde Jaye’s founder and perfumer Linda Pilkington recommends applying the product after a shower, as one's heart rate and blood flow will be higher to help amplify the power of the scent.
The scent takes inspiration from the native Saudi Arabian flower, which boasts the ability to survive in extremely high temperatures and is known for its intense aroma. The new fragrance pays tribute to the resilient flower with a formula that includes notes of pink pepper, saffron, dates, rose oil, freesia, orange flower and jasmine, plus a grounding base of broom and amber.
When it comes to wearing Ta’if Extreme, Ormonde Jaye’s founder and perfumer Linda Pilkington recommends applying the product after a shower, as one's heart rate and blood flow will be higher to help amplify the power of the scent.
Trend Themes
1. Temperature-sensitive Fragrances - A growing trend in the fragrance industry is the introduction of temperature-sensitive fragrances that change with the wearer's body heat.
2. Intense, Unique Scents - Fragrance brands are creating unique scents inspired by indigenous flowers and bold notes.
3. Personalized Fragrances - Advancements in technology are allowing for the creation of custom fragrances based on an individual's DNA.
Industry Implications
1. Fragrance Industry - The fragrance industry has an opportunity to innovate by creating temperature-sensitive and unique, indigenous flower inspired scents.
2. Beauty and Personal Care - Beauty and personal care industries can benefit from personalized fragrance products that cater to the individual's preferences and DNA.
3. Technology - The use of technology to customize fragrances provides an opportunity for innovation in the field.
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