D&G’s Collezione Genesi Introduces the Luxury Brand's First NFTs
Laura McQuarrie — August 17, 2021 — Luxury
References: notes.unxd & designtaxi
Dolce & Gabbana is getting into the world of NFTs with Collezione Genesi on Polygon-based luxury marketplace UNXD. This collection of digital assets from the fashion house will focus on artistic Venetian traditions and D&G will be playing with a fusion of tradition with technology. Based on a creative dream from the designers, NFT collectors will have the chance to own concepts like Dress from a Dream. The NFTs from Collezione Genesi are set to drop around the same time as the Alta Moda show in Venice.
With NFTs, luxury brands are producing priceless digital assets to reach affluent young collectors and offer them an entirely new way to engage with the brand and experience ownership of authentic products backed by the blockchain.
With NFTs, luxury brands are producing priceless digital assets to reach affluent young collectors and offer them an entirely new way to engage with the brand and experience ownership of authentic products backed by the blockchain.
Trend Themes
1. Luxury Nfts - D&G's Collezione Genesi introduces the first luxury NFTs based on artistic Venetian traditions, representing a disruptive innovation opportunity for luxury brands to engage with young affluent collectors in a new way.
2. Fashion NFT Collections - The fusion of fashion and technology behind D&G's Collezione Genesi represents a disruptive innovation opportunity for fashion brands to tap into the NFT trend and create unique digital collections that offer authenticity and exclusivity for collectors.
3. Creative NFT Concepts - D&G's NFT collection includes a 'Dress from a Dream,' which represents a disruptive innovation opportunity for brands to tap into the potential of NFTs to express creativity in new and unique ways.
Industry Implications
1. Luxury Fashion - The introduction of D&G's Collezione Genesi NFTs represents a disruptive innovation opportunity for luxury fashion brands to tap into the digital asset trend and offer collectors a new way to engage with the brand.
2. Blockchain - The use of blockchain technology to back the authenticity of D&G's Collezione Genesi NFTs represents a disruptive innovation opportunity for the blockchain industry to expand its application into the world of luxury and fashion.
3. Digital Marketplaces - D&G's Collezione Genesi NFTs are sold on a Polygon-based luxury marketplace UNXD, representing a disruptive innovation opportunity for digital marketplaces to expand their offerings to include high-end luxury NFT collections.
6.3
Score
Popularity
Activity
Freshness
