Dolce & Gabbana's Seasonal Campaign Features 3D Printing & Stop Motion
Laura McQuarrie — December 8, 2021 — Marketing
References: facebook & fashionunited.uk
This holiday season, Dolce & Gabbana released a virtual holiday campaign that shares a musical video that's been animated in stop-motion. The scenes depict views of theaters from the streets, as well as mannequins of Domenico Dolce and Stefano Gabbana. These mannequins were faithfully recreated thanks to 3D printing and their faces and outfits were painted by the brand's own tailor workshops. The attention to detail and craftsmanship reflects the brand's devotion to quality, which clearly comes through these ads.
The colorful streetside backdrop also serves to highlight giftable items that are available from the brand, such as sunglasses, footwear for men and women, and glassware.
The virtual holiday ad is set to the tune of La notte è piccola by the Kessler Twins.
The colorful streetside backdrop also serves to highlight giftable items that are available from the brand, such as sunglasses, footwear for men and women, and glassware.
The virtual holiday ad is set to the tune of La notte è piccola by the Kessler Twins.
Trend Themes
1. Virtual Holiday Campaigns - Virtual holiday campaigns have emerged as an innovative way for brands to engage with customers during the festive season and offer immersive experiences through digital mediums.
2. 3D Printing in Advertising - 3D printing technology in advertising allows for the creation of detailed and realistic models that can add a unique visual impact to a brand's campaign.
3. Stop-motion Animation - Stop-motion animation is gaining popularity in advertising for its ability to create visually appealing and whimsical content that captures the attention of viewers.
Industry Implications
1. Fashion - The fashion industry can use virtual holiday campaigns to showcase their latest collections, offer unique shopping experiences, and bring their brand image to life through digital mediums.
2. Retail - Retailers can leverage 3D printing technology and stop-motion animation to create attention-grabbing ads that showcase their products in an engaging and immersive way.
3. Marketing and Advertising - Marketing and advertising agencies can explore the use of 3D printing and stop-motion animation in campaigns to offer clients with new and creative ways to showcase their brand and products.
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