The No. 48 Car Will Don a Patriotic Paint Job On Independence Day
Rahul Kalvapalle — June 2, 2015 — Autos
References: sportingnews
The No. 48 car driven by six-time NASCAR Cup champion Jimmie Johnson has long been an icon of the NASCAR circuit. This new unabashedly patriotic paint job for the car looks forward to Independence Day, and was the star of the show at the All-Star Race and the Coca-Cola 600 in Charlotte.
Perhaps more importantly, the all-American car will retain this exquisitely patriotic paint scheme for the Coke Zero 400 event at Daytona on Independence Day. Furthermore, it will be used in the Phoenix race in November to mark Veterans Day.
This No. 48 car was designed by a friend of team crew chief Chad Knaus. It honors service members, including the 14,000 active and retired service members who work for the team's main sponsor Lowe's.
Perhaps more importantly, the all-American car will retain this exquisitely patriotic paint scheme for the Coke Zero 400 event at Daytona on Independence Day. Furthermore, it will be used in the Phoenix race in November to mark Veterans Day.
This No. 48 car was designed by a friend of team crew chief Chad Knaus. It honors service members, including the 14,000 active and retired service members who work for the team's main sponsor Lowe's.
Trend Themes
1. Patriotic Paint Jobs - Opportunity to capitalize on patriotic-themed paint jobs in the automotive industry for special events and holidays.
2. Honoring Service Members - Creating products and events that celebrate and honor service members, opening up new opportunities for brand partnerships.
3. Promoting Patriotism with Sports - Using sports events as a platform to promote patriotism and engage with consumers through themed sports merchandise and events.
Industry Implications
1. Automotive - Automotive companies can explore the market for special edition paint jobs that appeal to patriotic consumers.
2. Sports - Sports industries can leverage patriotic themes to create unique events and merchandise that resonate with fans.
3. Retail - Retailers can partner with sports teams to develop exclusive patriotic merchandise that appeals to consumers during special occasions.
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