This Stunt Delivers a Grim Message About Pedestrian Safety
Laura McQuarrie — January 7, 2015 — Autos
References: saaq.gouv.qc & creativeguerrillamarketing
In order to get drivers to be more mindful on the roads, especially when it comes to pedestrian safety, The Society of Automobile Insurance of Québec put together a rather shocking stunt. To deliver the message where it was needed most, the stunt involved having a black coffin walk across major intersections in the city. On the sides of the coffin was a message that read: "Against a car, a pedestrian has no chance."
As seen in the video, there were tons of people taking photos and videos of the out-of-place coffin. Since it is completely unexpected to see a coffin that has seemingly sprouted legs crossing the road, this guerrilla marketing tactic is definitely a memorable way to get both drivers and pedestrians to use all of their senses when it comes to road safety.
As seen in the video, there were tons of people taking photos and videos of the out-of-place coffin. Since it is completely unexpected to see a coffin that has seemingly sprouted legs crossing the road, this guerrilla marketing tactic is definitely a memorable way to get both drivers and pedestrians to use all of their senses when it comes to road safety.
Trend Themes
1. Guerrilla Marketing - Using unexpected and unconventional tactics to deliver a memorable message.
2. Road Safety Awareness - Promoting awareness and mindfulness among drivers and pedestrians to reduce accidents.
3. Memorable Advertising Stunts - Creating attention-grabbing and unforgettable experiences to increase brand recognition.
Industry Implications
1. Insurance - Opportunities for insurance companies to promote safety measures and policies to reduce accidents and claims.
2. Automotive - Innovative strategies to raise awareness about road safety and promote responsible driving.
3. Marketing and Advertising - Developing creative campaigns and experiential marketing to leave a lasting impression on target audiences.
1.5
Score
Popularity
Activity
Freshness
