B Yoga Boasts a Number of Products That Will Help You Sleep Better
B Yoga—a favourite, high-performance brand in the yoga world—also offers a sleep collection because "sleeping well makes us more resilient." Apart from the company's Anti-Stress Edit, the range features The Silk Sleep Mask and the Silk Pillowcase.
The latter product is offered in a white and 'storm' colourway. The pillowcase is made with 100% silk which makes it softer for the hair and the skin. The product is also hypoallergenic and regulates the temperature of the sleeper for a restful experience. The sleep mask, on the other hand, is offered in three colorways: Marbled Gold, Marbled Emerald, and Marbled Rose. The subtly elegant pattern gives the product a very luxurious feel. The mask is breathable, while the fabric is eco-friendly.
Image Credit: B Yoga
The latter product is offered in a white and 'storm' colourway. The pillowcase is made with 100% silk which makes it softer for the hair and the skin. The product is also hypoallergenic and regulates the temperature of the sleeper for a restful experience. The sleep mask, on the other hand, is offered in three colorways: Marbled Gold, Marbled Emerald, and Marbled Rose. The subtly elegant pattern gives the product a very luxurious feel. The mask is breathable, while the fabric is eco-friendly.
Image Credit: B Yoga
Trend Themes
1. Sleep-enhancing Products - There is an opportunity for companies to create a line of products, beyond just bedding, designed to better enhance and improve sleep.
2. Sustainability in Sleep Products - As consumers become more eco-conscious, there is an opportunity to create sleep products that are made from sustainable and environmentally friendly materials.
3. Technology-integrated Sleep Products - There is an opportunity for companies to create sleep products that are integrated with technology to track and improve sleep quality.
Industry Implications
1. Bedding Industry - The bedding industry should consider expanding their offerings to include sleep-enhancing products beyond just sheets and pillows.
2. Beauty and Skincare Industry - The beauty and skincare industry should consider incorporating sleep-enhancing products, such as silk pillowcases and sleep masks, into their offerings as part of a holistic approach to self-care.
3. Home Goods Industry - The home goods industry should consider offering eco-friendly and sustainable sleep products as part of their product line to cater to an increasingly environmentally conscious consumer base.
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