The Repositioned Fibers on Fluenta Brushes Improve Ease of Use
Laura McQuarrie — August 12, 2015 — Unique
References: huffingtonpost & artisbrush
Following the release of the striking Elite Mirror Collection of makeup brushes, Artis unveiled Fluenta. The name of these brushes, Fluenta, takes inspiration from the way water moves over edges, which is why the collection was named after the Latin word for "flowing water."
While the brand's previous collection put an emphasis on curved surfaces and mirrored handles, this second collection and has fibers that all run perpendicular to the handles for improved ergonomics. The collection pushes the use of geometric shapes, emphasizing that a brush's form should mimic the shapes that will be applied to a face.
Considering that purchasing these individual brushes costs between $36 and $400, it is an investment, but ultimately one that will save consumers effort and money, since the concentration that the brushes deliver means less product needs to be applied.
While the brand's previous collection put an emphasis on curved surfaces and mirrored handles, this second collection and has fibers that all run perpendicular to the handles for improved ergonomics. The collection pushes the use of geometric shapes, emphasizing that a brush's form should mimic the shapes that will be applied to a face.
Considering that purchasing these individual brushes costs between $36 and $400, it is an investment, but ultimately one that will save consumers effort and money, since the concentration that the brushes deliver means less product needs to be applied.
Trend Themes
1. Perpendicular Makeup Brushes - Repositioning fibers can increase the usability of beauty tools.
2. Geometric Shaped Beauty Tools - Focusing on shape and form can lead to more ergonomic and efficient beauty tools.
3. Concentrated Application - Tools that provide targeted application can reduce the amount of product used and save consumers money.
Industry Implications
1. Beauty & Cosmetics - Innovation opportunities exist for companies to create more ergonomic and efficient beauty tools.
2. Manufacturing - Tech companies can explore disruptive production techniques for more effective brushes with contoured shapes.
3. Marketing & Sales - Creating targeted marketing campaigns for high-end beauty tools can drive sales for this niche or luxury market.
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