The Moveda Perfume Was Designed to Balance Masculinity and Style
Mishal Omar — February 13, 2017 — Fashion
References: solbenito & packagingoftheworld
The perfume brand Moveda is based in Mumbai, India and tasked the creative agency Sol Benito to design packaging for its colognes.
The brand wanted to go for a subtle package that combines style and elegance, but that is still stereotypically "masculine" in its design. The creative agency chose a wooden theme in order to do this. As a result, the boxes the wooden colognes come in are a pale wooden color, while a darker wood-themed font is used to brand the box itself with the 'Moveda' name. On each box is also a small golden label with the brand's name on it.
Moveda's cologne packaging is able to offer a masculine design in its cologne, without being too over-the-top.
The brand wanted to go for a subtle package that combines style and elegance, but that is still stereotypically "masculine" in its design. The creative agency chose a wooden theme in order to do this. As a result, the boxes the wooden colognes come in are a pale wooden color, while a darker wood-themed font is used to brand the box itself with the 'Moveda' name. On each box is also a small golden label with the brand's name on it.
Moveda's cologne packaging is able to offer a masculine design in its cologne, without being too over-the-top.
Trend Themes
1. Sustainable Packaging - Opportunity to create cologne packaging using eco-friendly materials, reducing environmental impact.
2. Gender-inclusive Design - Potential to create cologne packaging that transcends gender norms and appeals to a wider consumer base.
3. Natural Aesthetic - Opportunity to design cologne packaging inspired by nature, utilizing earthy tones and textures.
Industry Implications
1. Fragrance - Disruptive innovation opportunity to redefine cologne packaging and enhance brand identity.
2. Packaging - Opportunity to develop innovative packaging solutions that elevate brand perception and customer experience.
3. Beauty & Personal Care - Potential to capitalize on the growing demand for aesthetically pleasing and sustainable packaging in the industry.
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