Sephora is Pairing Up With Pantone to Offer Colorful Lipsticks
Pantone Universe is a globally recognized color-matching system that annually releases new shades, and the brand has recently teamed up with Sephora to create a line of eyeshadows, glosses and colorful lipsticks. The cosmetic products will feature several shades set to be inspirational colors of the season including Serenity and Rose Quartz.
The line is known as the Sephora + Pantone Universe Color of the Year 2016 Collection and it features a variety of bold pastel shades chosen as trailblazing colors of the upcoming year. The collection features lipsticks, lip glosses and eyeshadow palettes with packaging inspired by Pantone's paint chips. The caps of the products highlight the color along with the scientific name of the shade. The hues focus on bright pink, orange, mauve reds and turquoise shades.
The line is known as the Sephora + Pantone Universe Color of the Year 2016 Collection and it features a variety of bold pastel shades chosen as trailblazing colors of the upcoming year. The collection features lipsticks, lip glosses and eyeshadow palettes with packaging inspired by Pantone's paint chips. The caps of the products highlight the color along with the scientific name of the shade. The hues focus on bright pink, orange, mauve reds and turquoise shades.
Trend Themes
1. Color-matching System - Disruptive innovation opportunity: Develop a mobile app that allows users to scan any object and instantly match its color to Pantone shades for easy coordination with cosmetics and other products.
2. Trailblazing Colors - Disruptive innovation opportunity: Create a subscription service that delivers curated makeup products in the trendiest, Pantone-inspired colors each season.
3. Packaging Innovation - Disruptive innovation opportunity: Design sustainable and eco-friendly packaging solutions for cosmetic products that mimic the visual appeal of Pantone's paint chips.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Develop a line of customizable makeup products that can be mixed and matched using Pantone shades for a personalized beauty experience.
2. Technology - Disruptive innovation opportunity: Combine augmented reality and AI-powered image recognition to create virtual makeup try-on apps that automatically recommend Pantone-inspired cosmetic products.
3. Packaging - Disruptive innovation opportunity: Utilize sustainable materials and innovative design techniques to offer eco-friendly packaging solutions for various industries, including cosmetics, inspired by Pantone's color-matching system.
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