The Bentley Momentum Cologne Collection is for Fans of the Brand
Michael Hemsworth — February 16, 2017 — Autos
References: bentley-fragrances & coolthings
The Bentley Momentum cologne collection is a new offering from the British automotive brand that is intended to offer fans of the brand a way to experience it in a different way.
Automotive brands are shifting to focus on lifestyle products more in order to satisfy consumers who either own the vehicles or who don't that are looking for a different kind of experience with the brand.
The Bentley Momentum colognes consists of the original scent as well as the Momentum Intense option, which is an eau de parfum variety. The cologne collection is purported to offer a woody aromatic scent with top notes of green violet, bergamot, clary safe and heart notes of cashmere wood, ambergris and jasmine petals.
Automotive brands are shifting to focus on lifestyle products more in order to satisfy consumers who either own the vehicles or who don't that are looking for a different kind of experience with the brand.
The Bentley Momentum colognes consists of the original scent as well as the Momentum Intense option, which is an eau de parfum variety. The cologne collection is purported to offer a woody aromatic scent with top notes of green violet, bergamot, clary safe and heart notes of cashmere wood, ambergris and jasmine petals.
Trend Themes
1. Lifestyle Product Lineups - Automotive brands are shifting towards lifestyle product lineups to enhance customer engagement opportunities.
2. Brand Extension Fragrances - The Bentley Momentum cologne collection exemplifies the opportunity for high-end car brands to extend their brand into fragrances.
3. Sensory Marketing Strategies - The use of fragrances by high-end car brands is an example of the growing trend of sensory marketing strategies to create stronger brand recognition and customer engagement.
Industry Implications
1. Luxury Automotive - Luxury automotive industry can tap into the fragrances industry to extend their brand into new markets.
2. Fragrances - The fragrances industry can explore partnerships with high-end car brands to develop and promote brand extension fragrances.
3. Marketing - Marketing agencies can see growth opportunities for sensory marketing strategies that attract consumer engagement by using branding techniques like scent and personal experience.
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