Artist Damian Oretga Comments on Commodity Consumption
Meghan Young — March 7, 2013 — Art & Design
References: whitecube & beautifuldecay
A former political cartoonist, Damian Oretga's artwork toggles between serious intellect and childlike playfulness often associated with such an occupation. This happens to yield a perfect formula for creating installations that are at once attention-grabbing and thought-provoking. As written on White Cube, "Damian Oretga’s work explores specific economic, aesthetic and cultural situations and in particular how regional culture affects commodity consumption."
Born in Mexico City, Damian Oretga currently lives and works in Berlin, Germany. Interestingly, one of his most celebrated works connects his past with his present. He once dismantled an entire Volkswagen Beetle, once the people's car in Nazi Germany, and suspended it piece by piece in the manner of a mechanic’s instruction manual, representing is mass production in his native country.
Born in Mexico City, Damian Oretga currently lives and works in Berlin, Germany. Interestingly, one of his most celebrated works connects his past with his present. He once dismantled an entire Volkswagen Beetle, once the people's car in Nazi Germany, and suspended it piece by piece in the manner of a mechanic’s instruction manual, representing is mass production in his native country.
Trend Themes
1. Conscious Consumption - Artistic installations commenting on commodity consumption highlight the opportunity for industries to promote conscious consumption.
2. Deconstructionism - The trend towards dismantling and deconstruction seen in Damian Oretga's artwork may present disruptive innovation opportunities for industries that focus on repurposing and recycling.
3. Cultural Commentary - The trend of commenting on cultural situations, such as regional culture's effect on commodity consumption, provides opportunities for industries to engage in cultural commentary and align with consumers' values.
Industry Implications
1. Automotive - The deconstruction of a Volkswagen Beetle in Damian Oretga's artwork presents an opportunity for innovation within the automotive industry in repurposing and sustainability efforts.
2. Art - Damian Oretga's artwork presents a trend towards thought-provoking and conscious art installations, presenting an opportunity for growth and innovation within the art industry.
3. Consumer Goods - Commentary on commodity consumption offers opportunities for the consumer goods industry to align with consumers' values regarding sustainability and conscious consumption.
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