Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Augmented Label

The food and beverage industry adopts augmented reality-based labels

Trend - The use of AR in food labels is on the rise, with brands using such technology to both engage and educate their customers on the products they're considering, or have already purchased. Such items cater to consumers' continued interest in gamification, and add an element of interactivity that tends to be limited in product packaging.

Insight - Though consumers tend to go online and research the details pertaining to products they purchase, the amount of information to sort through can be overwhelming. Thus, having brands do some of the work in relation to product education allows consumers the freedom to purchase in-person. With tech-integrations into labeling and packaging, this process is streamlined for consumers.
Workshop Question - Conceptualize AR packaging or labeling that your brand could employ.
Trend Themes
1. Ar-enabled Packaging - The use of AR technology in packaging is on the rise, providing an interactive and engaging experience to customers and enhancing product education.
2. App-integrated Shopping - Mobile apps are becoming an integral part of the shopping experience, from mobile checkout to personalized maps and AR product information.
3. Sustainable Interactive Packaging - Brands are focusing on sustainability and producing eco-friendly AR-enabled packaging that provides an unforgettable consumer experience with interactive components.
Industry Implications
1. Food and Beverage - The food and beverage industry is adopting AR technology in labeling and packaging to cater to consumers' interest in gamification and streamline the product education process.
2. Retail - Retail is embracing app-centric shopping experiences, such as mobile checkout, personalized maps, and AR product information displays, to enhance the consumer journey.
3. Craft Beer - Craft beer brands are using AR-enabled storytelling in packaging to engage consumers and provide a fun and engaging way to learn about the beer-making process.
4.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
133,146 Total Clicks
Date Range:
Aug 18 — Feb 19
Trending:
Warm
Consumer Insight Topics:

Featured Examples

App-Centric Warehouse Retailers
App-Centric Warehouse Retailers
'Sam's Club Now' Introduces a Mobile-First Shopping Experience
Sam’s Club, the membership-only retail warehouse club owned and operated by Walmart, is opening a new retail concept by the name of ‘Sam’s Club Now’ that puts an emphasis on... MORE
AR Ice Cream Wrappers
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
On top of being drawn to the bright colors and fun characters depicted on My Yeti’s ice cream wrappers, kids and parents alike will be interested in the fact that the frozen snacks are paired... MORE
AR-Enhanced Candy Packaging
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
KONTI released an augmented reality application to pair with candy packaging for kids that connects them to short three-minute cartoons and a first-of-its-kind hour-long full-length animated film.... MORE
play_circle_filledInformative AR Packaging Experiences
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
The tech revolution is changing manufacturing methods, shifting relationships with consumers and even affecting CPG — this AR packaging example from Zappar and SIG is a testimony to that. With a... MORE
AR Wine Label Apps
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
Rabble Wine Company recently launched its own augmented reality app to bring its AR wine labels to life, beginning with the Rabble Wine Company Red Blend. Through the lens of the free-to-download app,... MORE
play_circle_filledAR Craft Beer Packaging
AR Craft Beer Packaging
Devils Backbone Brewing Co. Launched Storytelling AR Packaging
Roseland, Virginia’s Devils Backbone Brewing Co. launched a trio of AR packaging designs for its Vienna Lager, Gold Leaf Lager and Striped Bass Pale Ale. Through the screen of a mobile device,... MORE

Related Examples

AR Pasta Sauce Packaging
AR Pasta Sauce Packaging
The Francesco Rinaldi AR App Creates an Interactive Packaging Design
Sign Language Coffee Shops
Sign Language Coffee Shops
The Starbucks Signing Store Further Validates the Deaf Community
Jungle-Inspired Chocolate Bar Packaging
Jungle-Inspired Chocolate Bar Packaging
Yeye Design Produces a Whimsical Identity for La Rifa
European Coding Classes
European Coding Classes
Apple is Offering Free Coding Classes for EU Code Week
Sustainable Lightweight Juice Packaging
Sustainable Lightweight Juice Packaging
The New Elopak Pure-Pak Cartons are 100% Recyclable
Casual Menswear Retail Expansions
Casual Menswear Retail Expansions
UNTUCKit's Canadian Expansion Included a Q&A with Wayne Gretzky
Pain-Free Curly Hair Stylings
Pain-Free Curly Hair Stylings
The PuffCuff Was Awarded the Sally Beauty Innovation Award
Consumer-Focused Food Deliveries
Consumer-Focused Food Deliveries
foodora Rolled Out Technological and Environmental Initiatives
Kid-Friendly Colorful Restaurants
Kid-Friendly Colorful Restaurants
The Pop Shop Offers a Unique Menu of Modern Comfort Food
play_circle_filledExpense-Tracking AI Programs
Expense-Tracking AI Programs
Tradeshift Go Reduces Expense Fraud for Medium-Sized Businesses
play_circle_filledFuture Festival's Trend Safaris
Future Festival's Trend Safaris
Gain Applicable Experience at Over 40 of Toronto's Best Companies
Scenic AR Packaging
Scenic AR Packaging
Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR
play_circle_filledPlayful Cardboard-Repurposing Apps
Playful Cardboard-Repurposing Apps
IKEA Toybox Uses AR to Bring Used Cardboard Boxes to Life
AR Product Discovery Apps
AR Product Discovery Apps
Lush's 'Lush Lens' is an Augmented Reality Product App
play_circle_filledResponsive Beer Labels
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
play_circle_filledLiterary-Inspired AR Labels
Literary-Inspired AR Labels
Up Front Brewery is Animating Its Moby Dick-Themed Beer Cans
On-the-Go Tomato Snacks
On-the-Go Tomato Snacks
Greenco's Good-to-Go Packaging Positions Tomatoes as a Healthy Snack
Health-Focused Yeast Spreads
Health-Focused Yeast Spreads
Reduced Salt Marmite Contains 25% Less Sodium Than the Original
Missing Child Sugar Packaging
Missing Child Sugar Packaging
Cassonade Graeffe Temporarily Removed the Child from Its Packaging
Collaboration Dessert Cakes
Collaboration Dessert Cakes
The Café Valley Bakery Chocolate Cheesecake Brownie Bites are Tasty
play_circle_filledAR Shipping Apps
AR Shipping Apps
The Updated eBay Mobile App Includes AR Tools for Simplified Shipping
Green Salon Initiatives
Green Salon Initiatives
KEVIN.MURPHY Packaging Reduces Waste and Greenhouse Gas Emissions
Candy-Paired Underwear Packaging
Candy-Paired Underwear Packaging
The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats
Rainbow-Colored Hardboiled Eggs
Rainbow-Colored Hardboiled Eggs
The Sunfresh Foods 'Monstrously Good!' Eggs are Ornately Colored
AR Wine Clubs
AR Wine Clubs
sipp's sippCLUB Uses Augmented Reality to Provide Information on Wine
play_circle_filledAR Wine Labels
AR Wine Labels
Treasury Wine Estates' 19 Crimes Bottles Bring 19th Century Convicts to Life
Augmented Reality Scavenger Hunts
Augmented Reality Scavenger Hunts
Verizon's Virtual Hunt Will Reward 256 Players with an iPhone 8
AR Beer Labels
AR Beer Labels
This Snoqualmie American Pale Ale Boasts an Interactive Label
Building Block Chocolate Packaging
Building Block Chocolate Packaging
The Hershey's Magic Box Conceptually Contains Multiple Treats
Tea Brand Sports Drinks
Tea Brand Sports Drinks
The Organic Berry Honest Sport Drink is Packed with Electrolytes and More
Holographic Display Smartphones
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone
Futuristic Beauty Collections
Futuristic Beauty Collections
The MAC x Chromat Line Introduces Adventurous, Limited Shades
AR Egg Cartons
AR Egg Cartons
Vital Farms' Newly Redone Egg Carton Design Comes to Life with Augmented Reality
Nutrient-Dense Raw Cereal Branding
Nutrient-Dense Raw Cereal Branding
Wild Thing Raw Granola Cereal is Crafted with Fresh Ingredients
Postal Wine Packaging
Postal Wine Packaging
These Creative Wine Bottles Look to Written Correspondence for Inspiration
Interactive Wine Bottles
Interactive Wine Bottles
The Beso De Vino World Cup Wine Comes to Life with Augmented Reality