Yeye Design Produces a Whimsical Identity for La Rifa
Kalin Ned — October 26, 2018 — Art & Design
References: yeye.design & behance.net
Mexico-based creative firm Yeye Design collaborates on the visual identity of La Rifa Chocolateria, producing an ultra-engaging and whimsical chocolate bar packaging and other promotional materials. For the curated aesthetic, the design company dived deep into the origins of the La Rifa brand to extract the client's mission and essence.
Cocoa is known to be "a religious symbol in even currency for the Mayan people [but] hundreds of cocoa-producing hectares disappear from the Lancandon jungle each year." For the chocolate bar packaging, Yeye Design undertakes a colorful, jungle-inspired approach. As a result, La Rifa's product is not only consumable but it is also a piece of artwork. This captivates the audience's attention. Through its company, La Rifa aims to bring awareness about the industry and its design-driven identity will surely receive the much-needed and well-deserved recognition.
Cocoa is known to be "a religious symbol in even currency for the Mayan people [but] hundreds of cocoa-producing hectares disappear from the Lancandon jungle each year." For the chocolate bar packaging, Yeye Design undertakes a colorful, jungle-inspired approach. As a result, La Rifa's product is not only consumable but it is also a piece of artwork. This captivates the audience's attention. Through its company, La Rifa aims to bring awareness about the industry and its design-driven identity will surely receive the much-needed and well-deserved recognition.
Trend Themes
1. Sustainable Packaging - Opportunity for creating packaging solutions that are environmentally friendly and promote conservation.
2. Artisanal Design - Opportunity to incorporate unique and handcrafted elements into product packaging to create a visual identity that stands out.
3. Brand Activism - Opportunity for brands to align themselves with social and environmental causes to engage and connect with conscious consumers.
Industry Implications
1. Food and Beverage - Opportunity to innovate in the packaging design of food and beverage products, incorporating storytelling and visual appeal to enhance branding.
2. Sustainable Fashion - Opportunity to apply sustainable packaging practices in the fashion industry, creating unique and eco-friendly packaging solutions for clothing and accessories.
3. Eco-tourism - Opportunity for eco-tourism companies to incorporate artistic elements into their promotional materials, creating a unique and immersive brand experience.
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