Beets' move into the "superfood" business has resulted in a rise of supplements
Trend - The multifaceted and nutritious nature of beets has seen these vegetables rise toward the (arbitrary) "superfood" qualification, and health brands are taking advantage of this fact by offering supplements that are based in beets.
Insight - The perceived benefits of natural ingredients such as fruits and vegetables play a key role in the continued growth of the health and wellness industry. This naturalist approach to wellness is particularly popular among consumers who engage with maker culture and the DIY movement brought on by online tutorials.
Insight - The perceived benefits of natural ingredients such as fruits and vegetables play a key role in the continued growth of the health and wellness industry. This naturalist approach to wellness is particularly popular among consumers who engage with maker culture and the DIY movement brought on by online tutorials.
Workshop Question - How could your brand incorporate wellness into its business model?
Trend Themes
1. Rise of Superfoods - The rise of 'superfoods' like beets has led to the creation of new supplements and food products that promote health and wellness.
2. Clean and Natural Ingredients - Consumer demand for products made with natural and organic ingredients is driving innovation in the supplement and food industry.
3. Convenience and Ease of Use - The popularity of supplements that are easy to incorporate into daily routines has led to the creation of single-ingredient herb powders and superfood-infused latte mixes.
Industry Implications
1. Health and Wellness - The health and wellness industry continues to grow as consumers seek out new and innovative ways to support a healthy lifestyle.
2. Food and Beverage - The food and beverage industry is responding to consumer demands for natural and organic products, driving innovation in products like superfood latte blends and fermented beet supplements.
3. Sports and Fitness - The sports and fitness industry is seeing growth in the supplement market with the creation of products like sport-enhancing beetroot supplements.
