Country Time Launched the 'The Littlest Bailout Relief Fund' Campaign
Daniel Johnson — July 27, 2020 — Marketing
References: countrytimebailout & marketingdive
Country Time, a Kraft Heinz brand, recently launched a new campaign named 'The Littlest Bailout Relief Fund.' As part of the campaign, the company will distribute stimulus checks to children who are now unable to operate a lemonade stand due to the present COVID-19 pandemic.
The brand released a shot video ad as part of 'The Littlest Bailout Relief Fund,' which shows a child operating a lemonade stand with no customers, and following that a voice reads, “Now the smallest of small businesses are about to get some help."
Individuals can participate in the campaign be registering their kids to receive a $100 bailout check form company. Following this, claims will be chosen at random and those selected will be sent a commemorative check and a prepaid gift card.
Image Credit: Kraft Heinz
The brand released a shot video ad as part of 'The Littlest Bailout Relief Fund,' which shows a child operating a lemonade stand with no customers, and following that a voice reads, “Now the smallest of small businesses are about to get some help."
Individuals can participate in the campaign be registering their kids to receive a $100 bailout check form company. Following this, claims will be chosen at random and those selected will be sent a commemorative check and a prepaid gift card.
Image Credit: Kraft Heinz
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Industry Implications
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