Kellogg’s New Jumbo Snax are Perfect for Those with Big Appetites
Katherine Pendrill — March 29, 2020 — Lifestyle
References: delish
If you're looking for the perfect snack to get you through long days of working from home, Kellogg’s new Jumbo Snax are the answer.
Instead of eating cereal straight out of the box, you can now grab one of Kellogg's handy Jumbo Snax packs. The new Jumbo Snax lineup consists of single-serve snack packets filled with crunchy, extra-large cereal pieces. The snacks also come in four varieties inspired by some of Kellogg's most popular cereals: Corn Pops, Froot Loops, Apple Jacks, and Frosted Flaked (which are called Tiger Paws).
According to Kellogg's the snackable cereals will be available as of May 2020. But even though there's a bit of a wait, the good news is that the Jumbo Snax are not limited edition so you can always have them on hand.
Image Credit: Kellogg's.
Instead of eating cereal straight out of the box, you can now grab one of Kellogg's handy Jumbo Snax packs. The new Jumbo Snax lineup consists of single-serve snack packets filled with crunchy, extra-large cereal pieces. The snacks also come in four varieties inspired by some of Kellogg's most popular cereals: Corn Pops, Froot Loops, Apple Jacks, and Frosted Flaked (which are called Tiger Paws).
According to Kellogg's the snackable cereals will be available as of May 2020. But even though there's a bit of a wait, the good news is that the Jumbo Snax are not limited edition so you can always have them on hand.
Image Credit: Kellogg's.
Trend Themes
1. Jumbo Snacks - Consumer demand for larger snack sizes offers an opportunity for other companies to create jumbo versions of their products.
2. Single-serve Snack Packets - Increased popularity of single-serve snack packets opens up opportunities for other brands to introduce their products in convenient and portable formats.
3. Crossover Products - Inspiration from popular cereal brands presents an opportunity for other food industries to expand their product lines into new, unexpected areas.
Industry Implications
1. Cereal Industry - The cereal industry can continue experimenting with new product formats such as single-serve snack packets or jumbo-sized pieces to increase market share and meet consumer demand.
2. Snack Industry - The snack industry can take advantage of the popularity of single-serve packaging trends and introduce new, unconventional snack varieties to appeal to consumers.
3. Food Industry - The success of Kellogg's crossover products opens up possibilities for other food industries to explore new product offerings and partnerships.
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