IKEA Created a Stay-Home Catalog to Offer Family Entertainment
Laura McQuarrie — April 7, 2020 — Marketing
References: ikea & bestadsontv
IKEA is well-known for its home catalogs and it is putting a different spin on them with its Stay Home Catalog Family Boredom Solution. IKEA Israel and advertising agency McCann Tel Aviv teamed up to create a new version of the furniture giant's iconic catalog, this time in a kid-friendly format that's more like a workbook. Inside the activity-filled catalog, there are plenty of games, mazes and drawings for kids to color in. For example, IKEA’s KALLAX bookshelves take the shape of a tic-tac-toe grid.
As people may be spending more time than usual at home, brands like IKEA and others are offering up fun ways to keep kids and adults entertained.
Image Credit: IKEA, McCann Tel Aviv
As people may be spending more time than usual at home, brands like IKEA and others are offering up fun ways to keep kids and adults entertained.
Image Credit: IKEA, McCann Tel Aviv
Trend Themes
1. Home-based Activity Books - Brands can create kid-friendly activity books to provide entertainment and promote their products at home.
2. Gamified Catalogs - Companies can create interactive and gamified versions of their catalogs to engage customers and increase brand awareness.
3. Brand-provided Entertainment - Businesses can offer creative forms of entertainment to customers during times of increased home-based activity for improved customer loyalty.
Industry Implications
1. Furniture - Furniture companies can develop kid-friendly catalog versions with interactive games and activities to promote their furniture in a fun way.
2. Toys and Games - Companies in the toy and game industry can create activity books and catalogs to keep kids entertained and engaged at home.
3. Advertising and Marketing - Advertising agencies can collaborate with brands to create innovative and engaging content, such as activity-filled catalogs, that promote brand awareness and customer loyalty.
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