The Homestead Market Was Launched to Offer Pasture-Raised Meat Products
Daniel Johnson — December 10, 2019 — Business
References: localhens & kokomotribune
The Homestead Market opened on January 12th of 2019 which was the culmination of a two-year process. The storefront sells a number of different pasture-raised meats from a family farm. The Homestead Market also sells dairy products and baked goods.
The family has a background selling GMO-free, grass-fed beef at farmer's markets however, the family looked to open a physical location. Lucinda Gingerich is one of the owners of Homestead Market, and she spoke about the progression of the business, "We’ve tried a couple ratty trailer ideas, and nothing has worked great, so finally we just bite the bullet and did it right.”
The store features a similar layout that consumers are used to from conventional grocery stores. The location has transparent freezers and refrigerators for consumers to look through, as well as a to-go food counter.
Overall the store offers consumers more natural meat products, which they could value over processed meat alternatives.
Image Credit: Kelly Lafferty Gerber/ Kokomo Tribune
The family has a background selling GMO-free, grass-fed beef at farmer's markets however, the family looked to open a physical location. Lucinda Gingerich is one of the owners of Homestead Market, and she spoke about the progression of the business, "We’ve tried a couple ratty trailer ideas, and nothing has worked great, so finally we just bite the bullet and did it right.”
The store features a similar layout that consumers are used to from conventional grocery stores. The location has transparent freezers and refrigerators for consumers to look through, as well as a to-go food counter.
Overall the store offers consumers more natural meat products, which they could value over processed meat alternatives.
Image Credit: Kelly Lafferty Gerber/ Kokomo Tribune
Trend Themes
1. Gmo-free Meat Products - Disruptive innovation opportunity: Develop innovative GMO-free meat products to cater to the increasing consumer demand for natural and healthy food choices.
2. Direct-to-consumer Storefronts - Disruptive innovation opportunity: Create direct-to-consumer storefronts that offer transparency and convenience, allowing customers to browse and purchase products directly from local farms.
3. Natural Food Market - Disruptive innovation opportunity: Establish natural food markets that provide a wide range of natural and organic products, catering to the growing trend of health-conscious consumers.
Industry Implications
1. Meat Processing - Disruptive innovation opportunity: Integrate GMO-free and pasture-raised meat processing techniques to meet the demand for high-quality and sustainable meat products.
2. Grocery Retail - Disruptive innovation opportunity: Transform conventional grocery stores by incorporating transparent freezers and refrigerators, offering a wide selection of natural and GMO-free products.
3. Local Farming - Disruptive innovation opportunity: Support and expand local farming by establishing partnerships and distribution channels for small-scale farmers to sell their GMO-free products directly to consumers.
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